Non-alcoholic beer has the potential to grab a significant chunk of the beer market, according to US craft icon Brooklyn Brewery. But that’s not all: it could signal the start of a whole new era of beer innovation – which could take off in any number...
Brooklyn Brewery has just launched its first non-alcoholic beer in the US, called Special Effects, after its resounding success in Europe. While non-alcoholic beer may often be seen as an alternative to traditional beer, Brooklyn CEO Eric Ottaway believes...
Refillable beer bottles could soon become the norm in the UK, according to supermarket Waitrose: while alcohol-free drinks, orange wine and personalised spirits are other trends to look out for.
The low and no alcohol category is still very young: and as a result brand loyalty is weak. The challenge for brands is to attract and maintain consumers: but there's also an opportunity to build brand loyalty and become a defining brand in the category....
Hoegaarden’s non-alcoholic beer is expanding beyond Europe: with pilots in Rochester and Philadelphia in the US currently under way. While Europe has been leading the low and no ABV beer category, Anheuser-Busch believes the US will catch up.
Consumer interest in the low and no alcohol category is growing: and this is illustrated by a rise in social media conversations which have risen by more than 80%, according to US consumer analytics company Social Standards.
Low and no ABV brands account for 1.3% of the UK's total beverage alcohol market, whereas in the US it’s just 0.5%. But is the US catching up - and where can we expect to see the most growth in the future?
Carlton Zero is celebrating its first anniversary, having sold more than 3.2 million litres in Australia since its launch. Carlton and United Breweries is using its first-ever non-alcohol beer to go squarely up against soft drinks.
A new event for the low and no ABV beverage sector is coming to London next year: showcasing a broad spectrum of drinks from beers, ciders, wines and spirits through to craft sodas, adult soft drinks, cordials and mixers.
The popular image of Brits in the pub downing pints of beer is fading. People want to go out without becoming intoxicated and drinks brands are helping them with burgeoning ranges of non and low-alcoholic options, writes Mike Nolan in this guest article.
Skinny Brands is eyeing up an opportunity for lower calorie - rather than lower alcohol – drinks. ‘The overwhelming majority of consumers want a better product – not to stop drinking all together,’ says its co-founder.
Non-alcoholic beers offer an alternative to traditional alcoholic beers as consumers seek to moderate their alcohol intake. But it isn’t a case of choosing one or the other: Anheuser-Busch sees an increasing number of consumers mix both types into their...
The low and no alcohol beer category is growing. And while a desire to reduce alcohol consumption is attracting consumers to the category, this is not the only driver.
UK soft drinks company A.G. Barr has announced a minority interest investment in new business start-up Elegantly Spirited Limited, the owner of zero proof spirit brand STRYYK.
The world’s largest brewers have been ramping up investment in no and low alcohol beer: proof that the category is no longer a segregated niche but a central part of the beer market moving forward.
Approximately 8% of AB InBev’s global beer volumes now come from no and low alcohol beers, as the world’s largest brewer works towards its goal of 20% by 2025. "We're committed to leading innovation in this space," it says.
Carlsberg saw alcohol-free brew volumes grow 33% across Western Europe in FY2018: “We see a significant increase in alcohol-free and are putting a lot of money behind that going forward,” says the company.
European beer production reached an eight-year high of nearly 39.7 billion litres in 2017: with the region now boasting 9,500 brewers. Around three-quarters of these are microbreweries and SMEs, helping boost a shift towards greater diversity and choice....
Carlsberg UK says that low and no alcohol beers are becoming more socially acceptable in pubs, with 59% of respondents to a survey on drinking habits saying they had tried a low or no alcohol drink. Millennials are the consumer group most likely to enjoy...
Big brewers find ways to profit from the growing culture of drinking less, drinking better
The iconic image of the larrikin lager drinker cracking open an endless succession of cold ones couldn’t be more wrong, going by long-standing trends in the Australian beer industry, which is seeing consumption slump to a four-decade low.
Beer has a strong cultural heritage – and brewers have developed successful business models to allow them to grow and thrive - but this won’t be enough to assure the future of the category. Brewers will need to focus increasingly on the key trends valued...
Beer drinkers globally are seeking quality over quantity, evidenced by continued growth in premium, super-premium and craft categories; while an increasing number of health-conscious consumers are turning to low and no alcohol varieties.
