Beer, Wine, Spirits, Cider

Create, not copy: Five tips for good alcohol innovation. Pic:getty/ivan101

Embracing disruption: Five strategies alcohol brands are using to stay ahead

By Stephen Firth, Senior Partner, Vivaldi London

Brands which copy successful innovations will forever be playing catch up. Instead, they should understand why an innovation has succeeded and use those insights to carve out their own path, writes Stephen Firth, senior partner, Vivaldi London, in this...

Pic: getty/phototrip

New Zealand wine exports reach record $2bn

By Rachel Arthur

Ten years ago, New Zealand Winegrowers set out ambitions to double wine exports from $1.04bn to reach $2bn in 2020: with the latest figures showing it has reached this goal.

Pic:getty/sarayut

Diageo to achieve net zero carbon emissions by 2030

By Rachel Arthur

Diageo has launched a 10 year sustainability action plan: setting goals including net zero carbon emissions from direct operations by 2030; and using 30% less water in every drink it makes.

Pic:getty/siraanamwong

AB InBev: Three 2020 innovations that address today’s mega-trends

By Rachel Arthur

What does successful innovation look like in a year defined by a global pandemic? From big seltzer bet Bud Light Hard Seltzer in the US, to a new beer from a company-government-farmer collaboration in Ecuador, AB InBev CEO Carlos Brito highlights three...

Vodka will serve as a base for many Christmas cocktails, predicts Bacardi. Pic:getty/wmaster890

Vodka and gin cocktails can conquer Christmas, says Bacardi

By Rachel Arthur

Bacardi believes people will throw out the festive rule book this year and mix up their drinks choices: with over a third (38%) of people it recently surveyed looking forward to embracing ‘more modern’ Christmas customs.

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