The rings are made from a mix of by-product waste and compostable materials, and if left in the environment break down into organic material that is not harmful to wildlife.
Corona says the key to reducing plastic waste is to avoid producing plastic entirely: “Although most plastic rings are recyclable, the reality is that the majority of all plastic ever created hasn’t been recycled, which is the motivation for brands like Corona to pursue solutions that avoid the material entirely.”
Corona says it is the first global beer brand to trial 100% plastic-free six pack rings; while other brands have also been investigating other alternatives (such as Carlsberg with its glue technology).
The plastic-free rings will be piloted in the Mexican town of Tulum at the beginning of next year.
The brand has been working with Parley for the Oceans: a global network that is collaborating with AB InBev and other organisations such as Adidas, American Express and the United Nations on ocean sustainability projects.
Evan Ellman, Corona Better World Director, said: “The beach is an important part of Corona’s DNA and we have been working with Parley to address the issue on the frontlines where plastic is physically accumulating.
“We also recognize the influence a global brand like Corona can have on the industry, and with the support of Parley, are pursuing scalable solutions like plastic-free six pack rings that can become a new standard to avoid plastic for good.”