Anheuser-Busch debuted a Bud Light commercial during this year’s Super Bowl that slammed Miller Lite and Coors Light for using corn syrup in their beer. MillerCoors has now filed suit against AB InBev for “false and misleading advertising.”
The world’s largest brewers have been ramping up investment in no and low alcohol beer: proof that the category is no longer a segregated niche but a central part of the beer market moving forward.
Top 3 mistakes beer brands make in their packaging
Brown&Co has re-branded and designed packaging for Efes, Bomonti, Chisinau and Natakhtari beer brands, plus Peroni, Pilsner Urquell and about 12 other AB InBev brands.
The High End – AB InBev’s division for craft and specialty brands – saw revenues grow 18.3% in 2018. And AB InBev says such brands are becoming an essential part of its growth plans, being well positioned to capitalize on the premiumization trend.
Stella Artois is expanding its cider portfolio in the US with a new wine spritzer alternative, made from a blend of apples and hibiscus flavors. It’s the first nationwide ‘liquid innovation’ from the brand since 2013.
AB InBev is predicting strong revenue growth for FY19, saying that a strong brand portfolio and category expansion will drive the company forward. And the brewer says there is 'a significant opportunity' for premium brands to spur growth around...
Budweiser is now brewed with 100% renewable electricity in Canada, as the brand works towards its goal of having all beer brewed with renewable electricity by 2025.
Beer dominates the Super Bowl watch party, but wine, hard seltzer and spirits have started creeping into the game day spread. New Nielsen data suggests that an increase in female football fans is shifting demographics, reflected in alcohol choice for...
Kombucha has catapulted onto the beverage scene, with the fermented tea appealing to consumers looking for healthier alternatives to sugary soft drinks. But Kombrewcha - AB InBev’s kombucha brand - believes kombucha can also carve out a place in today’s...
AB InBev has been trialing the use of autonomous drones and advanced computer vision in a Canadian store, using a new retail inventory system from Pensa Systems to see and understand what’s on shelves.
AB InBev announces that Bud Light will be the first US beer to feature large-format serving facts and an ingredients label on case packaging, in an effort to meet the level of transparency that consumers demand.
AB InBev has formed a partnership with Tilray, a Canadian cannabis producer and distributor, to research non-alcoholic beverages with THC and CBD. The companies will together invest up to $100m USD in the partnership.
