Traditional mass US beers face a new challenge from a growing category of craft, premium and light lagers: brands like Michelob Ultra and Corona lead the pack of alternative light lagers and pilsners that have swung back into favor among US consumers.
AB InBev has opened a new automated warehouse at its largest UK brewery, situated in Magor, Wales. The ‘robo-warehouse’ can store 23 million pints of beer, and will reduce the brewery’s carbon footprint by 605 tonnes of CO2 (the equivalent to the electricity...
Big brewers find ways to profit from the growing culture of drinking less, drinking better
The iconic image of the larrikin lager drinker cracking open an endless succession of cold ones couldn’t be more wrong, going by long-standing trends in the Australian beer industry, which is seeing consumption slump to a four-decade low.
The new, looping script design will be introduced to Stella Artois Cidre’s US market this fall. It’s the first major revamp to the product packaging since its stateside debut in 2013.
Australian beer brand Cascade is discontinuing the use of plastic six-pack rings on its cans; with other Carlton & United Breweries brands to follow over the next 12 months.
Domestic beer consumption in the US has fallen over the last two decades while China’s interest in American beer has spiked. Budweiser sales finally flipped in China’s favor in the first half of 2018 and the trend is expected to continue.
Beer giant AB InBev today launches its ‘100+ Accelerator’: an accelerator program for start-ups working on the most pressing global sustainability issues. It will select 10 partners in its first round this year; investing $100,000 in each.
Barley is not only the starting point for quality beer: it’s also the initial touchpoint for improved sustainability efforts, says AB InBev. As the brewer celebrates 50 years of partnership with barley growers in Idaho Falls in the US, it’s now looking...
Budweiser’s position as global sponsor of the 2018 FIFA World Cup Russia has helped AB InBev drive the brand into new markets opened up by the combination with SABMiller.
Beer is all about natural ingredients: and that’s something the industry needs to emphasize in order to appeal to today’s consumers, says AB InBev CEO Carlos Brito. And beer also needs to learn from wine and highlight its connections to agriculture and...
As the ‘cradle of modern brewing’, Europe is home to an estimated 80 beer styles and 50,000 beer brands. But where’s it all going next? As a multitude of styles, flavors and innovations continue to evolve, The Brewers of Europe is hosting a two-day event...
AB InBev has identified homebrewing as a burgeoning trend in the US, and is growing its homebrewing business through innovation arm ZX Ventures. While encouraging people to create their own brews may seem at odds with its primary business of selling beer,...
Budweiser and Jim Beam are embarking on a ‘new friendship and marketing collaboration’, which will include the launch of new collaborative brew, Budweiser Reserve Copper Lager, later this year.
