AB InBev

Premiumization will be a continued trend for Chinese consumers. Pic: China International Exhibitions

Chinese consumers demand premium beer products

By Douglas Yu

The Chinese beer market is the world’s largest, yet it is experiencing negative volume growth after growing continuously for the past 24 years, according to China Alcoholic Drinks Association (CADA). Industry insiders say domestic beers have to look for...

Bud Light

Also: Philipsburg packs pale ale in Alumi-Tek reclosable bottles

Bud Light wants to stand out from 'sea of sameness'

By Joseph James Whitworth

Bud Light is to get a new look with its first redesign in eight years including a reimagined logo and different primary and secondary packaging.

Africa takes center stage in AB InBev's new world map

A global beer shake-up: AB InBev and SABMiller deal

By Rachel Arthur

AB InBev CEO Carlos Brito has championed the tie-up with SABMiller as the creation of ‘the first truly global beer company.’ But where are the regions to watch: and where might there be challenges?

Best global beverage brands: Who joins Coca-Cola, Pepsi and Budweiser?

Best global beverage brands: Who joins Coca-Cola, Pepsi and Budweiser?

By Rachel Arthur

Coca-Cola has taken the #3 spot in Interbrand’s annual Best Global Brands Report, which identifies the most valuable brands across the world. Pepsi, Budweiser, and Nescafé also feature in the top 100, alongside seven other well-known beverage brands. 

The reaction to AB InBev and SABMiller announcement: Beverage Bites special

Beverage Bites: News up to September 17, 2015

The reaction to AB InBev and SABMiller announcement: Beverage Bites special

By Rachel Arthur

Yesterday AB InBev and SABMiller confirmed they are exploring a mega-brewer tie-up, which would create a force controlling an incredible 30% of global beer volumes. So what would this mean for the industry - and what are the challenges it could face? Here's...

Coca-Cola and Budweiser speak out in response to FIFA corruption scandal

Sponsor Coca-Cola says FIFA World Cup ideals have been ‘tarnished;’ Budweiser says it expects ‘strong ethical standards’

Coca-Cola and Budweiser speak out in response to FIFA corruption scandal

By Rachel Arthur

Long-standing FIFA sponsors Coca-Cola and Budweiser have responded to the FIFA corruption scandal, with Coca-Cola concerned that the ideals of the event have been ‘tarnished.’

Coca-Cola's global 'Share a Coke' campaign: A good example of marketers 'driving different message through different groups' (Picture Credit: Mikey/Flickr)

INDUSTRY VOICES: Seth Hillstrom, American Beverage Consortium Managing Partner

‘We’re closer than ever to personalized beverage marketing!’ – eBev exec

By Ben BOUCKLEY

As we gear up for eBev 2014 in Atlanta Georgia, the American Beverage Consortium’s Seth Hillstrom tells us that personalized beverage marketing is here to stay, but warns that getting too personal can be ‘just creepy’.

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