Also: Philipsburg packs pale ale in Alumi-Tek reclosable bottles

Bud Light wants to stand out from 'sea of sameness'

By Joseph James Whitworth

- Last updated on GMT

Bud Light
Bud Light

Related tags Beer Bud light

Bud Light is to get a new look with its first redesign in eight years including a reimagined logo and different primary and secondary packaging.

The Bud Light packaging will roll out nationwide in cans and glass and aluminium bottles in spring 2016. 

Jones Knowles Ritchie collaborated with Bud Light's creative agency, Wieden + Kennedy New York, on the design.

Alexander Lambrecht, Bud Light vice president of marketing, said: "We're proud to introduce our fresh new look, which pays homage to our most iconic packaging of the past, yet feels current and unique with its bolder logo and distinctive blue colorway.

“It's a design that truly stands out from what's become a sea of sameness in the light beer category."

The “AB" crest – not used on Bud Light packaging since 2001 will make a return.

Jorn Socquet, Anheuser-Busch head of marketing, said more than 20,000 Bud Lights are sold every minute.

"This is a brand that embraces reinvention – changing with the times is part of Bud Light's DNA, and a reason the brand has remained relevant in popular culture of years. This redesign is an important and symbolic investment in our largest brand."

Tramway Rye Pale Ale in Ball bottles

Philipsburg Brewing Ball
Tramway Rye Pale Ale in Alumi-Tek reclosable bottles

Meanwhile, Philipsburg Brewing Company has chosen to package Tramway Rye Pale Ale in Alumi-Tek reclosable bottles from Ball Corporation.

Bruce Doelling, vice president, sales, for Ball's North American metal beverage packaging business, said consumers, particularly millennials, view cans as a convenient, portable and sustainable package that can go anywhere they go while protecting the beer from oxygen and light.

"Cans also offer a 360-degree billboard for brand messaging and high quality graphics, making cans a fun package in any setting.”

Maddy Mason, sales and marketing for Philipsburg, said: “The smooth pour and distinctive look and shape of Alumi-Tek offers a premium drinking experience to our fans, and a look that makes our beer stand out on retail shelves in a growing craft beer market."

Philipsburg Brewings's Tramway Rye Pale Ale is available through distributor Summit Beverage, in southwest Montana, including Philipsburg, Butte and Missoula.

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