AB InBev accepts Asahi offer for Peroni, Grolsch and Meantime

By Rachel Arthur contact

- Last updated on GMT

Sold: Peroni, Grolsch and Meantime will go to Asahi as part of the AB InBev / SABMiller mega-deal. Pic: iStock/vetkit
Sold: Peroni, Grolsch and Meantime will go to Asahi as part of the AB InBev / SABMiller mega-deal. Pic: iStock/vetkit

Related tags: Ab inbev, Netherlands

Anheuser-Busch InBev has agreed to sell SABMiller brands Peroni, Grolsch and Meantime to Asahi Group Holdings. 

AB InBev had been exploring the sale of the brands in order to address regulatory considerations as part of its acquisition of SABMiller.

In February, Japan’s Asahi announced it had made a final binding offer​ to AB InBev to acquire Peroni, Grolsch, Meantime and related businesses, which was followed by a consultation process between the two parties.

AB InBev has now accepted the offer, which is conditional on the successful closing of its acquisition of SABMiller (scheduled for completion in the second half of 2016).

The terms of the deal have not been disclosed, although the offer made in February valued the brands at €2,550m ($2,888m).

Peroni is based in Italy, while Grolsch is based in the Netherlands. London-based craft brewer Meantime was acquired by SABMiller​ in May last year. 

Related news

Show more

Follow us

Products

View more

Webinars