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AB InBev offers to sell more of SABMiller’s European brands

By Rachel Arthur contact

- Last updated on GMT

Pic: iStock/vetkit
Pic: iStock/vetkit

Related tags: Ab inbev, European union

Anheuser-Busch InBev has offered to sell SABMiller’s central and eastern European assets, as it seeks the European Commission’s approval of its acquisition of SABMiller. 

This would be on top of the sale of the Peroni, Grolsch and Meantime brands​ and the related businesses, which are being bought by Japan’s Asahi Group Holdings.

On Friday AB InBev announced that, as part of its efforts to proactively address potential regulatory considerations, it had submitted an updated package of commitments to the European Commission.

It has offered the entirety of assets of SABMiller in Hungary, Romania, Czech Republic, Slovakia and Poland for divestment.

“These assets include a number of top brands in their markets and are expected to attract considerable interest from potential buyers,”​ said AB InBev in a statement.

The sale of assets would be conditional on the successful closing of AB InBev’s acquisition of SABMiller, which is expected in the second half of 2016. 

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