Asahi bids for Peroni, Grolsch and Meantime beer brands

By Rachel Arthur contact

- Last updated on GMT

Speculation on possible buyers for the SABMiller brands has been building since last year. Pic: MarianVejcik
Speculation on possible buyers for the SABMiller brands has been building since last year. Pic: MarianVejcik

Related tags: Ab inbev, Beer and breweries in multi regions, Netherlands

Japan’s Asahi Group Holdings Ltd has offered to buy SABMiller’s Peroni, Grolsch and Meantime brands, in a bid worth $2.9bn. 

AB InBev has been exploring the sale of the SABMiller brands, in order to address regulatory considerations as part of its acquisition of SABMiller.

Asahi today announced it has made a final binding offer to AB InBev to acquire Peroni, Grolsch, Meantime and related businesses, with the offer valuing the brands at €2,550m ($2,865m).

The parties will now enter a consultation process, with AB InBev agreeing to a period of exclusivity with Asahi during this time.

If the offer is accepted by AB InBev, it will be conditional on the successful closing of AB InBev’s acquisition of SABMiller (as announced in November last year). AB InBev says it will make a further announcement upon formal acceptance of Asahi’s offer.

Peroni is based in Italy while Grolsch is based in the Netherlands. London-based craft brewer Meantime was acquired by SABMiller​ in May last year. 

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