Carlton & United launches its first hard seltzer: ‘This is the next big thing in Australia’

Actual Vodka Seltzer comes in two varieties: pure and lime. Pure has no sugar and 65 calories, while lime is low in sugar and contains 69 calories. Both drinks are 4.2% ABV and made with 100% natural ingredients to a vegan recipe.

Hard seltzer is alcoholic, low-calorie carbonated water. The category has recently become the drink of choice for millions of Americans, with on-premise sales growing five-fold in 2019 to $1.2bn USD.

“The hard seltzer market grew from nothing to become a multi-billion-dollar business in just five years in the US,"​ said Actual Senior Marketing Manager Marc Lord. "This is the next big thing here in Australia, and that’s why Carlton & United Breweries created Actual.​

“Consumers now want simple, no-nonsense alcoholic drinks and that’s what Actual is. They are also seeking lighter, more refreshing styles.​

“Australians are also becoming increasingly conscious of what they are drinking, so we think the boom will be repeated here.”​