Carlton & United launches its first hard seltzer: ‘This is the next big thing in Australia’

By Rachel Arthur contact

- Last updated on GMT

Carlton & United launches its first hard seltzer in Australia

Related tags: hard seltzer, Carlton & United

Carlton & United Breweries has launched Actual Vodka Seltzer: predicting hard seltzer’s phenomenal growth in the US will be repeated in Australia.

Actual Vodka Seltzer comes in two varieties: pure and lime. Pure has no sugar and 65 calories, while lime is low in sugar and contains 69 calories. Both drinks are 4.2% ABV and made with 100% natural ingredients to a vegan recipe.

Hard seltzer is alcoholic, low-calorie carbonated water. The category has recently become the drink of choice for millions of Americans, with on-premise sales growing five-fold in 2019 to $1.2bn USD.

“The hard seltzer market grew from nothing to become a multi-billion-dollar business in just five years in the US,"​ said Actual Senior Marketing Manager Marc Lord. "This is the next big thing here in Australia, and that’s why Carlton & United Breweries created Actual.

“Consumers now want simple, no-nonsense alcoholic drinks and that’s what Actual is. They are also seeking lighter, more refreshing styles.

“Australians are also becoming increasingly conscious of what they are drinking, so we think the boom will be repeated here.”

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