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Economies of scale make sense for most businesses - but not necessarily for craft. Pic:getty/jacoblund

The Brewers of Europe Forum

Craft brewing and business strategies: ‘Small is the new big’

By Rachel Arthur

Throw out the rule book. When it comes to the craft beer business, bigger is not always better; and profit maximisation is not always the ultimate goal. Here’s why craft breweries need to think differently to other businesses.

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