Innovation watch: Beverage can tab that can be used as a whistle

By Rachel Arthur

- Last updated on GMT

Related tags Brand Tin can

An Austrian inventor believes he has opened up a new world of sound branding with the ‘EvoCan’: a can that has a tab that can be used as a whistle. 

Brands can adjust the patented sound-tab to create noises ‘like a funny tweet or an impressive whoot’, inventor Andreas Höflinger told BeverageDaily at drinktec this month.

Höflinger sees huge potential for brands to use sound as a marketing feature, in the same way that a name, logo or color offer branding cues.

 “The idea’s quite simple,” ​he told this publication. “I put a whistle instead of the usual tab on the can’s end. And the can is the best promotion can ever, because it combines sound with a brand.

“If you’re able to own the sound of the stadium, for example, that would be the championship, Olympic gold, or Superbowl in marketing.”

Meanwhile, the base characteristics of the can remain the same as standard cans, says Höflinger: the opening mechanism remains unchanged, the can is stackable  - important for storage and retail shelves – and is recyclable. 

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