Aloha debuts RTD plant protein drink at Expo West

By Beth Newhart contact

- Last updated on GMT

Related tags: plant-based, plant-based protein, Protein, ready-to-drink

Aloha launched a line of ready-to-drink protein beverages at the Natural Products Expo West show in Anaheim this month. Already well known for its plant protein powders and snack bars, Aloha is branching out to appeal to its younger audience.

The drinks debuted at the Expo West show in three flavors--Coconut, Chocolate Sea Salt and Vanilla--and will officially hit the market April 1. Aloha already sells 1lb tubs of plant-based protein powder in Chocolate, Vanilla, Banana and Mixed Berry that can be mixed into other beverages.

aloha 1

It also has a line of protein bars in Peanut Butter Chocolate Chip, Chocolate Fudge Brownie, Chocolate Mint and Vanilla Almond Crunch.

CEO Brad Charron told BeverageDaily that the company turns to its customers when looking for new ideas and understanding the shifting food and drink landscape. The new RTD cartons fit with the convenience-focused, on-the-go lifestyle so many young people are living.

“We’re launching it because the consumers asked for it. The benefit of starting as an e-commerce company is we know what consumers are looking for. They tell us--they’re very vocal, they’re very candid, they’re very conscious and they’re very savvy in terms of where food’s going,”​ he said.

Packaged in 11oz aseptic cartons, the new drinks contain 18g of protein, 5g of sugar, MCT oil derived from coconuts, prebiotics for gut health and electrolytes. They are made with a coconut milk base and a blend of peas and brown rice.

The formula is vegan, certified organic, non-GMO and free from gluten, dairy, soy, stevia and artificial ingredients. Charron said it’s a ‘versatile’ product that can be used to supplement workouts, but also can be enjoyed at other occasions.

“People use it for meal replacement, for snack, for diet, for sustainability. They use it for a lot of purposes because it’s got a complete amino acid profile for the protein,”​ he said.

The drinks will launch in singles, four-packs and 12-packs on the Aloha website and Aloha products are also sold in major retailers like CVS and Target nationwide.

Related topics: Markets

Related news


Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us


View more