Constellation Brands acquires minority stake in canned wine brand
The Boston-based brand was founded in 2015 by Marian Leitner-Waldman and her husband, David, with a mission to ‘democratize wine’ by using an approachable format. They are now joined by actress and producer Elizabeth Banks as investor and chief creative officer.
The brand is currently distributed in 46 states, can be found in major retailers like Kroger, Eataly, and Mariano’s, and will be on shelves in Target this fall.
'Making luxury wine distinctively fun and accessible'
Archer Roose seeks to pair quality wine with a more fun, lighthearted approach. It has created a ‘Traveling Vineyard’ concept by partnering with small winemakers (who preserve terroir and approach viticulture with craftsmanship and respect for the environment) to offer wines from renowned regions around the world. The canned wines are offered in a number of varietals including Bubbly, Bubbly Rosé, Rosé, Pinot Grigio, Sauvignon Blanc, and Malbec.
Its 'Archer Roose' character was created to take the contemporary wine drinker on a journey of wine, connecting consumers to a global portfolio through the lens of her travels. Each Archer Roose wine is created to represent a postcard: sharing the people, place, practices, and profile of each wine.
Paradise ☀️ ️
— Archer Roose (@ArcherRoose) July 9, 2022
–#archerroose#beachday#summer#sun#paradise#winetimepic.twitter.com/1gSxPxb5vf
“Marian, Elizabeth, and the team have created something truly unique in Archer Roose, making luxury wine distinctively fun and accessible for contemporary consumers who are curious about exploring the category,” said Mallika Monteiro, executive vice president and chief growth, strategy, and digital officer at Constellation Brands.
“Their focus on planet-friendly, single serving formats resonates not just with the environmentally conscious values of this new generation of legal drinking age drinkers, but also with consumer moderation trends that we are beginning to see take hold.
"We believe Archer Roose is well-positioned to grow the category by introducing premium wine to this segment through their welcoming, thoughtful, and honest brand.”
This investment was made through Constellation’s venture capital group as a part of Constellation’s Focus on Female Founders initiative, which aims to directly increase female representation and access to funding in the industry by investing $100m in female-led or female-founded companies by 2028. Since its launch in 2018, the Focus on Female Founders initiative has shifted the company's Ventures portfolio mix from approximately 20% female-founded/owned to nearly 50% female-founded/owned.
