In acquiring the brand from Coup De Foudre Napa Valley, Constellation Brands also ‘further enhances its ASPIRA Fine Wine & Craft Spirits portfolio and commitment to investing in female and minority founders and entrepreneurs within the total beverage alcohol industry’.
Co-founded by Ayesha Curry & Sydel Curry-Lee with its first wine launching in 2018, Domaine Curry was created with ‘an emphasis on quality and dedicated to the women in their family and future generations of women’.
The brand 'brings to life the expression “Femme 31,” a proverb with great meaning to the women in the Curry family, acknowledging them as virtuous, loyal, independent, and strong’.
“Food and wine have always been an integral part of our lives, and it has been a thrilling experience introducing our Domaine Curry portfolio to the world,” said Ayesha Curry & Sydel Curry-Lee, co-Founders of Domaine Curry. “We are so excited to partner with a company that shares our values and aspirations, that can also offer quality sourcing, expert winemaking, and best-in-class DTC, e-commerce, and hospitality resources needed to make more space for women of color in the luxury wine landscape.”
Bukky Ekundayo, VP/GM, The Prisoner Wine Company, said: “The acquisition of Domaine Curry, a female- and Black-founded wine brand with a successful track record for entrepreneurship, storytelling, and community, provides an opportunity for us to partner with Ayesha and Sydel to build a uniquely positioned luxury wine and culturally relevant lifestyle brand.
“Bringing them into The Prisoner Wine Company portfolio builds on our history of expanding the luxury wine landscape with inclusive and progressive brands, wines, and values.”
Constellation Brands – whose brands range from Corona to Kim Crawford - has set out its ambitions to focus on building a higher-end wine and spirits portfolio. With this acquisition, Constellation Brands Wine & Spirits continues to target strategic growth across a global omni-channel strategy through U.S. wholesale channels, expansion of international business, and DTC acceleration.