Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.
US consumers spent $2.6bn buying alcohol online last year, but experts say it could be billions more. Alcohol ecommerce penetration is ‘abysmally low’ which Rabobank believes could have 'profound consequences' on the industry.
Molson Coors Beverage Company plans to stop production at its Irwindale, California, brewery by September. It has also entered into an agreement with Pabst Brewing Co, which gives Pabst the option to purchase the facility.
Third quarter results for Molson Coors Brewing Company this week revealed major restructuring plans for its North American business. Relocations and job cuts will occur in order to ‘revitalize’ the company.
Truss Beverage Co – the joint venture between Molson Coors Canada and HEXO Corp – will launch six cannabis beverage brands in Canada. The first – a CBD-infused spring water produced in partnership with the team behind Flow Alkaline Spring Water – will...
After years of Coors Light popping up on the social media pages of the Jonas Brothers, MillerCoors has made the relationship official. Limited edition Jonas Brothers Coors Light will launch next month.
Coffee brands kick it up a notch in the fall, capitalizing on the category’s popularity during the colder months. From spiked cold brew to CBD infusions, US coffee is taking a fresh approach to autumn 2019.
In 2018 Molson Coors purchased Clearly Kombucha in California, and this year it's launched a hopped sparkling water in the UK. The beer giant is increasing its presence in the no/low ABV arena by moving outside of its core beer zone.