Molson Coors acquires Aspall Cyder

By Rachel Arthur

- Last updated on GMT

Barry Chevallier Guild, Aspall chairman, and Henry Chevallier Guild.
Barry Chevallier Guild, Aspall chairman, and Henry Chevallier Guild.

Related tags Molson coors Fermentation Vinegar

Molson Coors has acquired Suffolk-based Aspall Cyder in the UK, a move that will help boost the global brewer’s portfolio premiumization strategy.

Aspall Cyder was founded in 1728 by Clement Chevallier and is now run by the eighth generation of the family. It produces premium cider and specialty vinegars, including Aspall Organic Cyder vinegar, which is made using a unique fermentation process.

The UK is the largest cider market in the world: a ‘substantial industry’ that is enjoying value growth. Figures from Nielsen show the market grew by more than 25% between 2010 and 2015: with such growth projected to continue through to 2020.

Growth in UK and beyond

Molson Coors – the company behind brands such as Coors Light, Miller Lite and Blue Moon Belgian White - says that with its power in marketing, distribution and logistics it is ‘ideally positioned’ to grow Aspall in the UK and in key markets worldwide. Members of the Chevallier family will remain part of the business.

Phil Whitehead, managing director of Molson Coors UK & Ireland, said: “The Chevalliers have been producing cyder for almost 300-years and their range of brands enhances our existing portfolio. We’re now looking forward to helping Aspall become the number one premium cyder in the UK and building on the huge potential of the Aspall vinegars, as part of an ongoing strategy to premiumize our portfolio.”

Henry Chevallier Guild added: “There is a real opportunity to elevate and grow the status of English cyder in the UK and abroad both as a beverage and as an excellent partner for food.  We believe that Molson Coors investment will provide the catalyst to grow Aspall and build the recognition for quality cider worldwide.”

Headquarted in Burton-Upon-Trent, Molson Coors has a 20% share of the UK beer market. 

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