On Friday Coca-Cola announced its $5.1bn acquisition of Costa, one of the world’s largest coffee chains. CEO James Quincey reveals the rationale behind the acquisition – and Coca-Cola’s plans for the company in the future.
Coca-Cola: ‘The acquisition of Costa will give us a strong coffee platform’
Coca-Cola Singapore has launched a new line of low- or no-sugar ready-to-drink (RTD) teas called Authentic Tea House, as the firm continues its focus on reformulating products with lower sugar content.
Coca-Cola is on a mission to ‘kill the zombies’: products that - for whatever reason - simply haven’t taken off. So far this year it has identified 125 ‘underperforming SKUs for elimination’ in one region alone.
As it seeks to respond to today’s sugar-wary consumers, Coca-Cola has been boosting the sugar-free varieties in its trademark Coke portfolio. And while critics might point to the potential confusion between brands (how many people know the difference...