This time last year, consumers wanted drinks that were new and exciting, and sought out variety and an experience. But has coronavirus turned this completely on its head – are consumers now turning back towards familiar and trusted big brands?
How will the coronavirus pandemic affect consumer and retail trends in the long term? Coca-Cola is predicting three key shifts: a return to known and trusted brands; a huge shift towards ecommerce, and a sleeker and slimmer innovation pipeline.
Coca-Cola CEO James Quincey says that the company is well-versed in surviving crises over the course of its 134 year history: “Every previous crisis – military, economic or pandemic – the Coca-Cola Company has come out stronger”. So how is it dealing...
The Coca-Cola Company’s worldwide volumes have declined around 25% since the beginning of April, with almost all that decline coming from away-from-home channels. “The ultimate impact of coronavirus on 2020 is unknown at this time,” says the beverage...
Coca-Cola, Nestlé, PepsiCo and Unilever have reiterated their commitments to a creating a circular economy after a report said their plastic waste was contributing to climate change and harming the health of the world’s poorest people.
As the coronavirus outbreak continues to spread, beverage brands are donating their money, time and products to keep their communities afloat in uncertain times. Here's just some of the initiatives that have emerged this week.
We put beverage players Coca-Cola, PepsiCo, Nestlé, Keurig Dr Pepper and Danone under the spotlight to compare their sustainable packaging targets. From rPET content to the development of innovative new materials, what does each company pledge to achieve?
Nielsen’s annual Top 25 Breakthrough Innovation awards whittled down 45,000 CPG products and singled out five US beverages. Products from PepsiCo and Coca-Cola were among those gaining top honors; alongside hard seltzer success story White Claw.