Shrink wrap is hard to recycle; whereas the new cardboard will be 100% recyclable and sustainably sourced with either FSC (Forest Stewardship Council) or PEFC (Programme for the Endorsement of Forest Certification) accreditation.
The change will cover all of Coca-Cola European Partners’ markets: Great Britain, France, Andorra, Belgium, Germany, Iceland, Luxembourg, Monaco, the Netherlands, Norway, Portugal, Spain and Sweden.
Coca-Cola European Partners says its long-term goal is to make all secondary packaging in its supply chain as sustainable as possible. It has pledged for all packaging to be 100% reusable or recyclable by 2025.
Joe Franses, Vice-President, Sustainability at Coca-Cola European Partners said: “We know that consumers are seeking more sustainable alternatives for packaging. We are committed to removing all unnecessary single-use plastic from our products and by moving our can multipacks to cardboard we are helping people to enjoy our products knowing that the packaging won’t end up as waste or litter in rivers and oceans.”
In Western Europe, Coca-Cola is also moving its Honest, GLACÉAU Smartwater and Chaudfontaine brands to 100% recycled plastic (rPET) bottles, replacing 9,000 tonnes of virgin plastic per year across Western Europe. It has also pledged to use at least 50% rPET on average in other bottles.