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The HUEL RTD bottle is 100% recyclable and currently made of 25% recycled plastic with the intention of increasing that percentage, the company said.

NEWS IN BRIEF

Huel ups convenience factor with RTD beverage launch

By Mary Ellen Shoup

HUEL is now competing in the ready-to-drink (RTD) beverage category with the launch of an on-the-go bottle format of its ‘nutritionally complete’ meal replacement protein blend.

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opinion

Attacks on Aussie alcohol ads fail to balance the evidence

By Richard Whitehead

A year after it was amended to include restrictions on the placement of alcohol advertising in Australia, the Alcohol Beverages Advertising Code (ABAC) has been attracting growing criticism from researchers who say the changes are unlikely to reduce young...

Refreshment beverages have outperformed both traditional beverages and alcohol in recent years. Pic: ©GettyImages/diego_cervo

Bottled water dominates 2018: Sparkling and value-added options surge

By Beth Newhart

Bottled water has quickly become the most successful mass market beverage category in the US, approaching 14 billion gallons sold in 2018. It’s widening the gap between it and other refreshment beverages that have struggled with innovating healthy, low-calorie...

The six consumer segments of the US wine market

The US wine market: Six consumer groups

By Rachel Arthur

The US is home to 84 million regular wine drinkers, making it the most populous wine market in the world. But not all drinkers are the same. Wine Intelligence has identified six distinct consumer segments in the US market, each with differing preferences,...

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