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Increasing consumer engagement through social media. GettyImages/Urupong

Increasing consumer engagement through social media

By Donna Eastlake

Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?

Image: Getty/studioCJ

Climate change & wine: A global map of changing wine regions

By Rachel Arthur

Climate change could create dramatic shifts in where wine is produced: making vineyards unsustainable in some regions, but opening up new opportunities in others. Researchers have mapped how the global distribution of vineyards is likely to change.

© Rawpixel / Getty Images

Nestlé study explores NAD+ boosting ability of trigonelline

By Stephen Daniells

Dietary supplementation with trigonelline, a compound found in fenugreek seeds and coffee beans, may boost NAD+ levels, enhance muscle strength and prevent fatigue during aging, says a new study from Nestlé Research.

Source: D. Ataman

Natural Products Expo West

Banana Water’s clean label features one ingredient

By Deniz Ataman

Bananas offer flavor and nutrition to consumers, and Banana Water is tapping into its global popularity through its RTD beverage using only the fruit, Rich Roth, operations assistant, FruitaBio, explained to FoodNavigator-USA at Natural Products Expo...

Women's health - from pregnancy to menopause - is one of the areas gathering momentum. Pic:getty/flashpop

Carving out the white spaces in functional beverages

By Rachel Arthur

Brands that want to lead the next generation of functional beverages need to stop thinking about following the big trends: and instead set their sights on niche – but highly loyal – consumers. How do you identify these areas - and successfully build a...

The secrets to success: Energy drink Celsius on building a better-for-you lifestyle brand

CEO interview: The rise and rise of energy drink Celsius

By Rachel Arthur

Energy drink Celsius has seen sales rocket over the last few years - and it's on a trajectory for further growth. From gaining loyal consumers to international expansion plans, CEO John Fieldly reveals the brand’s secrets to success.

Source: D. Ataman

Natural Products Expo West

Pickle Juice offers muscle cramping relief without actual pickles

By Deniz Ataman

Pickle Juice’s research-backed proprietary blend of acetic acid and natural ingredients was developed to relieve muscle cramping quickly, while tasting like pickles without having anything “to do with pickles,” Fillip Keuppens, the company’s EVP, explained...

PepsiCo launches flavor-forward bubly burst

PepsiCo expands bubly brand with new flavor-forward bubly burst

By Rachel Arthur

On a trajectory to become one of PepsiCo’s next billion-dollar brands, bubly has been making a splash as a fun-loving sparkling water brand. New launch bubly burst is set to expand the brand’s appeal by tapping into a market of consumers looking for stronger...

The UK is to lift its tariff on imported Califronia prune juice from next month. Image: Gettyy, ligora

News

UK lifts tariff on California prune juice

By Gwen Ridler

The UK is to lift the current import tariff on California prune juice as it continues to navigate trade deals with its partners in the Indo-Pacific bloc.

Can beverage brands succeed in going label-free?

Can beverage brands succeed without labels?

By Rachel Arthur

Coca-Cola is removing labels from Sprite bottles in a UK trial in a bid to improve sustainability: presenting a bare bottle on shelves. Will other brands follow suit – or will branding and marketing teams decide the move is simply too risky?

New beverage launches at Natural Products Expo West

What's hitting the shelves: New beverage launches at Expo West

By Rachel Arthur

Functional beverages have been out in force at this year’s Expo West: as has a host of fancy and exotic flavors ranging from Tahitian lime to raspberry lychee and lemondrop hops. With the show serving as a key launchpad for the latest innovations in natural,...

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