People on the move: New appointments in the beverage industry - Coca-Cola, Constellation Brands and more

By Rachel Arthur

- Last updated on GMT


Related tags Energy drinks

Coca-Cola, Constellation Brands and Celsius are among the companies welcoming new faces to top jobs.

Constellation Brands appoints new Wine and Spirits leader

Constellation Brands has appointed Sam Glaetzer as the company’s Executive Vice President and President, Wine & Spirits Division, effective March 11, 2024.

Glaetzer succeeds Robert Hanson, who previously held the role. 

Glaetzer brings nearly 30 years of wine and spirits industry experience to this role. He joined Constellation Brands in 2014 as managing director of the company’s New Zealand and Australian operations. Over the better part of the past decade, Glaetzer has served in a number of leadership capacities in areas such as general management, international commercial sales, supply chain operations, product quality, new product development, acquisition integrations, and divestitures. Most recently, Glaetzer served in the role of Senior Vice President, Global Operations and International Sales at Constellation.

Glaetzer’s appointment comes at a ‘pivotal time’ for the Wine & Spirits division, which saw an 8% decline in net sales over the latest quarter, and expects to see a net sales decline of 7-9% over the full financial year.

Constellation Brands is in the process of transitioning the business into one ‘very different’ to several years ago: now focusing on the luxury and premium sectors.

In addition to Glaetzer’s new responsibilities leading the company’s Wine & Spirits Division, he will also serve as a member of Constellation’s executive management committee.

The Coca-Cola Company: New President for ASEAN & South Pacific Operating Unit

coca-cola carega

The Coca‑Cola Company today announced that Selman Careaga, who currently serves as president of the global Coca‑Cola Trademark business, will become president of the ASEAN & South Pacific operating unit (effective June 1).

In his new role, Careaga will report to Henrique Braun, president of International Development. Careaga will be based in Singapore and will lead a diverse team that covers a variety of developed and developing countries across Southeast Asia and the South Pacific.

Careaga has led Coca-Cola Trademark globally since 2020. In this role – which is one of five global category presidents in the marketing organization – Careaga has led the global strategy, innovation pipeline, and marketing/digital platforms for the company’s flagship brand, while managing its multi-billion-dollar P&L.

Under Selman’s leadership, the Coca‑Cola Trademark brand achieved a record-high value share and returned to the top 10 of Kantar’s world’s most valuable brands, through the support of the nine operating units’ network teams.

Careaga began his career at the company in 2004 in Mexico in marketing. In 2009, he led global marketing for Sprite and Fanta. He relocated to Mexico in 2014 as vice president of marketing, where he led strategic marketing for the group’s total beverage portfolio. Careaga was later appointed general manager of sparkling and hydration.

In 2018, Careaga became vice president of marketing for Coca‑Cola Brazil, where he led strategic marketing, innovation pipeline and consumer platforms across the sparkling and stills portfolios. After this role, Careaga was president of the sparkling business unit for Coca‑Cola North America before being appointed as global category president for Coca‑Cola Trademark.

Careaga holds an engineering degree from Tecnologico de Monterrey and an MBA from the Kellogg School of Management at Northwestern University.

Careaga’s successor as president of Coca‑Cola Trademark will be announced at a later date.

The Coca-Cola Company: New Chief of Staff

In taking on the new role as president of the ASEAN & South Pacific operating unit, Selman Careaga succeeds Claudia Lorenzo, who becomes chief of staff to James Quincey, the company’s chairman and CEO.

Lorenzo, who has led ASEAN & South Pacific since 2020, will relocate to Atlanta and report to Quincey. As chief of staff, she will work with Quincey and the company’s executive leadership team to prioritize, align and make progress on critical initiatives.

Lorenzo succeeds Lovella Adams, who is taking a new role as senior vice president, Technical, Innovation and Supply Chain, for the North America operating unit, reporting to Marcelo Boffi. Adams succeeds Chris Vallette, who is retiring after a 21-year career with the company.

Celsius promotes four people to leadership team

Celsius Holdings, the maker of premium energy drink CELSIUS, has announced promotions to its leadership team.

The promotions come as the company surpasses the $1bn revenue mark.


Toby David has been named Chief of Staff and will assume responsibility for managing the day-today operation of the organization and uniting leaders across all functions to drive strategic planning, portfolio commercialization, completion of special company-wide projects and initiatives, as well as investor relations and corporate communications.

David previously was Celsius Executive Vice President. He joined Celsius in 2013 and has served in multiple leadership roles across departments and functions within the company.

Tony G

Tony Guilfoyle becomes the company’s Chief Commercial Officer.

He will take on responsibility for Celsius’ global sales and commercial strategy, including direct store delivery, field sales, key accounts and food service.

Guilfoyle moves to the role from his position as Celsius Executive Vice President, North America Sales. 


Paul Storey has been named as Chief Supply Chain Officer.

Storey will assume responsibility for overseeing the brand’s global production and operational strategies that align to business objectives.

He was previously Celsius Senior Vice President, Operations. 

CELSIUS_KyleWatson_2 (1)

Kyle Watson becomes Chief Marketing Officer.

She will assume responsibility for the company’s global brand strategy, with a continued focus on expanding portfolio brand awareness and market share in North America and emerging international markets.

Watson previously held the role of Celsius Executive Vice President, Marketing.

New chair for Scotch Whisky Association Council


The Scotch Whisky Association (SWA) has appointed Jean-Etienne Gourgues as the new Chair of the SWA Council on behalf of Chivas Brothers.

The Chair of the SWA, whose appointment runs on a two-year rotational basis, heads the association’s Council which is comprised of 16 representatives from SWA member companies.

The SWA Council meets four times a year to support and advise on the Scotch Whisky industry’s strategic priorities on behalf of its members.

Jean-Etienne Gourgues was appointed Chivas Brothers Chairman and CEO in July 2021. Chivas Brothers succeeds Diageo as Council Chair, and Jean-Etienne becomes the Association’s 23rd​ Chair in its 112 year history.

Related topics Markets

Follow us


View more