Spirits giant Diageo has pledged to provide more than eight million bottles of hand sanitiser – through donating two million litres of alcohol to manufacturing partners – in the fight against COVID-19.
With the economic fallout from the COVID-19 crisis only likely to worsen, the federal government is announcing different forms of aid packages. US alcohol associations are now asking for assistance.
US consumers spent $2.6bn buying alcohol online last year, but experts say it could be billions more. Alcohol ecommerce penetration is ‘abysmally low’ which Rabobank believes could have 'profound consequences' on the industry.
Following the landmark success of George Clooney’s tequila brand Casamigos, a crop of celebrities have tried to mimic its popularity with their own labels in the US. But can the trend last and hold up against small label, craft tequilas?
Drinks giant Diageo has ramped up its start-up support programme by acquiring a majority stake in Seedlip, the “world’s first” distilled non-alcoholic spirit.
US-based wedding registry and e-commerce company Zola has teamed up with Diageo to develop a line of cocktails kits and gifts for the summer wedding season.
The first day of summer in the Northern Hemisphere is June 21, and the alcoholic beverage industry in the US is ready with a bevy of seasonal launches, promotional campaigns and refreshed packaging.
Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.
Diageo's beer brands will replace plastic ring carriers and shrink wrap with recyclable and biodegradable cardboard: the equivalent of removing 40 million plastic bottles from the world.
Diageo is bringing whisky tasting to the home with a voice activation pilot through Amazon Alexa Skill, to make its Talisker brand, produced on the Isle of Skye, accessible to more people.
Diageo’s Bundaberg Rum has partnered with milk and dairy brand Pauls to launch three Christmas products; Pauls Bundaberg Rum Premium Rumball Custard; Pauls Bundaberg Rum Premium Vanilla Rum Custard; and Pauls Bundaberg Rum Flavoured Egg Nog.
By 2022, global market intelligence firm IDC forecasts that 80% of enterprise revenue growth will depend directly on digital offerings and operations. And yet alcohol is trailing most other sectors when it comes to digital, write Jon Reay of Rewrite Digital.
Mainstream culture has seen huge changes with the rise of social media, the internet, ecommerce and smartphones. Innovation and disruption has turned many industries upside down when it comes to retail and marketing, but to date the drinks industry has...
Diageo has acquired Belsazar to expand in the aperitif sector as consumers shift towards more casual occasions, seeing demand for lower ABV (Alcohol By Volume) cocktails and an increase in long drinks.
Diageo-owned Guinness has released a 'full-flavored, non-alcoholic' lager, Open Gate Pure Brew, created after two years of experimentation by brewers at St. James Gate in Dublin, Ireland.
From energy drinks sweetened with monk fruit to functional bottled waters, we take a look at some of the new products launching in the beverage category around the globe.
Diageo has seen a 7% rise in the number of tourists visiting its 12 distillery visitor centres in Scotland, which it says highlights another boom year for Scotch whisky tourism.
Diageo says it will increase the use of alternative materials in packaging as part of its ‘innovation agenda’: particularly with attention to plastic packaging that meets its sustainable packaging commitments.
Premiumization will be key for the beer market going forward, but that doesn't mean simply charging more for products: they must offer added value and an experience, say industry experts.
Diageo will make redundancies at its Leven and Shieldhall sites in Scotland as it moves some production to Italy and the US. In response, union GMB Scotland has accused the UK government of ‘gross betrayal’ of workers, having previously called on the...
Johnnie Walker is the world’s most valuable whisk(e)y brand, while Bud Light tops the charts in beer. But 2017 is the year of Baijiu brands, says Brand Finance, with the Chinese drink now accounting for a greater share of brand value than any other spirit...
Should your bottle of wine tell you how many calories you are consuming? Should your beer list its ingredients? Given consumers’ increased scrutiny over what they eat – and drink – the answer is yes. But of course, nothing is ever simple.
Diageo launches premium blended Irish whiskey, Roe & Co
Diageo is to invest in a whiskey distillery at the former Guinness Power House at St. James’s Gate, as it launches a new premium Blended Irish Whiskey, Roe & Co.
Diageo reported a strong sales gain for the second half of 2016 due to rising global demand for Scotch and whiskey following increased marketing efforts in the US.
Young people are exposed to ‘extensive alcohol marketing’ and governments around the world need to strengthen rules, say public health experts, as a supplement on the subject is published in the journal Addiction. But the Alcohol Information Partnership,...
From Ginger Coke in Australia to Starbucks’ Nitro Cold Brew in Canada, we take a look at some of the new beverages launching this month around the globe.
Diageo has entered the hard soda category in the US with the launch of two new products in partnership with Philadelphia-based Quaker City Malting Co., hopping on the booming hard soda trend.
Diageo Scotch whisky brand Buchanan’s has launched a new national marketing campaign named “Es Nuestro Momento,” targeting Latino consumers, who have significantly contributed to the company’s growth in the US.
In the southern hemisphere Coca-Cola is heralding the first signs of spring with its ‘superfruity vavavoom’ (Glaceau fruitdropwater); while in the northern hemisphere, Baileys is embracing the autumnal months with Baileys Pumpkin Spice. We take a look...
The Alcohol Information Partnership (AIP) has been launched in the UK this week. With Diageo, Brown-Forman and Pernod Ricard among its members, the group aims to ‘ensure the debate around alcohol and alcohol misuse remains balanced’.
An advert for Diageo’s Captain Morgan rum has been banned by the UK’s advertising authority, which ruled the ad implied that drinking alcohol could enhance confidence.
The International Alliance for Responsible Drinking – a group supported by global alcohol beverage companies including AB InBev, Heineken and Diageo – says ‘good progress’ has been made on a set of commitments to reduce alcohol related harm.
