Bundaberg Rum & Pauls launch three Christmas products

By Jenny Eagle contact

- Last updated on GMT

Bundaberg Rum &h Pauls launch 3 Christmas drinks. Photo: Diageo.
Bundaberg Rum &h Pauls launch 3 Christmas drinks. Photo: Diageo.
Diageo’s Bundaberg Rum has partnered with milk and dairy brand Pauls to launch three Christmas products; Pauls Bundaberg Rum Premium Rumball Custard; Pauls Bundaberg Rum Premium Vanilla Rum Custard; and Pauls Bundaberg Rum Flavoured Egg Nog.

They will be available for a limited time at Coles, Woolworths and independent supermarkets in Australia.

Karl Roche, marketing manager, Diageo, said the launch is part of a a strategic plan to grow its local licensing program into a number of retail categories and Bundaberg Rum’s equity in the market-place.   

This seasonal deal between Bundaberg Rum and Pauls marks the start of our expansion for Bundaberg Rum with selective and product relevant collaborations to enhance occasions and consumer experience with the brand,​” added Justin Watson, MD, Asembl.

Pauls Bundaberg Rum Premium Rumball Custard 600g (RRP: $4.90), Pauls Bundaberg Rum Premium Vanilla Rum Custard 600g (RRP: $4.90) and Pauls Bundaberg Rum Flavoured Egg Nog 1L (RRP: $3.30) are now on shelves.

Brand agency, Asembl. brokered the deal on behalf of Bundaberg Rum’s parent company, Diageo with Pauls, to expand Bundy’s presence in the domestic food category.

Related news

Show more

Related products

show more

The Importance of Cascara Coffee Fruit

The Importance of Cascara Coffee Fruit

Applied Food Sciences | 06-Nov-2019 | Product Presentation

To be a pioneer in the coffee industry, it requires the pursuit of doing good. What if you could bring value back to the more than 20.5 million tons of...

Accelerate your supply chain as pressures intensify

Accelerate your supply chain as pressures intensify

WRBM - Healthy and Natural | 17-Sep-2018 | Technical / White Paper

Food, Drink and Non-Food manufacturers are under pressure. Range reviews, massive retail mergers, the backlash against plastic packaging and the ongoing...

Technologies for processing Fruit & Vegetables

Technologies for processing Fruit & Vegetables

John Bean Technologies (JBT) | 07-Mar-2018 | Application Note

JBT is a prime solutions and equipment provider within the fruit and vegetable industry.

From preparation to preservation, conveying and...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars