Diageo Scotch whisky brand Buchanan’s has launched a new national marketing campaign named “Es Nuestro Momento,” targeting Latino consumers, who have significantly contributed to the company’s growth in the US.
In the southern hemisphere Coca-Cola is heralding the first signs of spring with its ‘superfruity vavavoom’ (Glaceau fruitdropwater); while in the northern hemisphere, Baileys is embracing the autumnal months with Baileys Pumpkin Spice. We take a look...
The Alcohol Information Partnership (AIP) has been launched in the UK this week. With Diageo, Brown-Forman and Pernod Ricard among its members, the group aims to ‘ensure the debate around alcohol and alcohol misuse remains balanced’.
An advert for Diageo’s Captain Morgan rum has been banned by the UK’s advertising authority, which ruled the ad implied that drinking alcohol could enhance confidence.
The International Alliance for Responsible Drinking – a group supported by global alcohol beverage companies including AB InBev, Heineken and Diageo – says ‘good progress’ has been made on a set of commitments to reduce alcohol related harm.
Smirnoff has announced its entry into the growing fruit cider category, while Nespresso is launching the first Cuban coffee to be sold in the US for more than 50 years. From craft soda to whisky and rum, here are some of the beverage launches hitting...
With the evolution of technology, consumers now have much more power over what they see and share – and so brands are rewarded for telling interesting and engaging stories, explains Diageo.
Quitting the EU would “deter investment, threaten jobs and put the economy at risk”, according to the bosses of food and drink firms who joined nearly 200 other business leaders in signing an open letter published in The Times. But big food retailers...
The beer market in Africa is predicted to grow faster than any other region over the next five years, driven by a rising population, urbanization, and increased GDPs.
Treasury Wine Estates will acquire the majority of assets from Diageo’s US and UK wine operations for $552m, including Blossom Hill in the UK and Beaulieu Vineyards in the US.
Coca-Cola has taken the #3 spot in Interbrand’s annual Best Global Brands Report, which identifies the most valuable brands across the world. Pepsi, Budweiser, and Nescafé also feature in the top 100, alongside seven other well-known beverage brands.
Top whiskeys are usually discussed as the top volume sellers, but Spiros Malandrakis, senior alcoholic drinks analyst for Euromonitor, says this sometimes skews the results away from good, recognizable brands.
Diageo hopes its non-alcoholic Guinness will improve fortunes in Indonesia, with the alcoholic beverage giant saying the beverage is addressing market trends in the country, and legislation which now bans the sale of beer in some stores.
A fermented tea brand is recalling products which could contain alcohol ‘at levels that may be intoxicating,’ while Ball announces it will close its Bristol, US, can end plant. Meanwhile, Carlsberg has been surprising air passengers... read on for more...
Diageo GB will appeal an advertising ban for a Smirnoff vodka TV advert, saying it is ‘deeply disappointed’ that the UK watchdog believes it implied the success of the social occasion depended on alcohol.
Diageo announces the sale of luxury hotel and golf resort Gleneagles, while Heineken and Ball Packaging launch ‘groovy’ cans. Meanwhile, Spain’s annual wine fight takes place… read on for more news in this week's beverage bites.
This week PepsiCo announced Gatorade and PepsiMax will lead its partnership with the UEFA Champions League, while Diageo shares rose on takeover rumours. Meanwhile, we can breathe easy that Prosecco may not run out after all… read on for more beverage...
A tweet from Diageo GB, which featured a photo of its Guinness brewery gates in Dublin, has been cleared by the UK advertising watchdog after Alcohol Concern alleged it was ‘irresponsible.’
Jose Cuervo’s ‘Don of Tequila’ competition; Diageo introduces nutritional labelling; and Martyn Roberts’ journey from Louis Vuitton to Coca-Cola: some of the nuggets of news in this week’s Beverage Bites feature.
Personalised beverage hydration systems, one-of-a-kind bottles, and capsules which can transform a plain glass of water into something else entirely - the marriage of technology and personalisation is changing the way people think about beverages, says...
An ‘exploding’ African beer market; Diageo’s Mexican investment; and the bacteria involved in the game of beer pong: some of the nuggets of news in this week’s Beverage Bites feature.
George Clooney’s tequila, a fire at Diageo’s Burghead Maltings and why a latte is less likely to spill than a standard coffee. Just some of the news nuggets in this week’s ‘Beverage Bites’.
Patent-pending technology on Johnnie Walker Blue Label goes beyond QR codes
Diageo and Thin Film Electronics have released a prototype Johnnie Walker Blue Label ‘smart bottle,’ which can assure consumers of authenticity, help the industry track the product, and ‘completely change the role of a bottle in the consumer experience.’
Rabobank has tipped rum to capture spirits market share from Scotch in the EU as high-quality aged sipping varieties win over consumers in the UK, Benelux, France, the Nordics and Eastern Europe.
Diageo chief Ivan Menezes today talked up the company’s turnaround plan for ‘challenged market’ China – where the company is betting on Beckham-backed Haig Club whisky and lower-cost baijiu - but volume sales still fell 20% year-on-year in H1 2015.
Beckham ‘no longer likely to hold such appeal to children’: ASA
A UK-based small business lobby today attacked drinks giant Diageo for extending payment terms to new suppliers from 60-90 days under what the former claims is the cover of a supply chain finance scheme.
Vidrala acquires Encirc (formerly Quinn Glass) for $476m
Vidrala, through its subsidiary Inverbeira Sociedad de Promoción de Empresas, has acquired Encirc (formerly Quinn Glass) whose clients include Diageo and Britvic, for €408.6m ($476m).
The global beverage sector is thriving - driven by dynamic and creative individuals around the world. But do you or a colleague have what it takes to be recognized by your industry peers?
Diageo has agreed to sell its Irish whiskey brand Bushmills to Casa Cuervo in exchange for full ownership of the Mexican distiller's Don Julio tequila brand.
Weakening global demand for Scotch whisky could put the brakes on Diageo’s plans to upgrade its northern distilleries as part of the business’s £1bn expansion plan announced in 2007.
Scotch Whisky Association (SWA) CEO David Frost has welcomed the 'stability' that a 'No' vote will ensure after the Scottish people voted to reject independence from the rest of the UK.
Diageo will pledge a series of $100,000 funds to technology companies and entrepreneurs it believes have the best ideas to solve its business challenges and drive growth.
PREMIUM BOTTLED ALES WILL SNARE NEW CONSUMERS, DIAGEO BELIEVES
As Diageo launches two new UK Guinness varieties Mintel analyst Jonny Forsyth tells us he thinks the beer brand is anachronistic, needs to ditch the ‘trendy adverts’ and innovate more.
Diageo has launched a whisky retail training course for unemployed young people in Scotland this week, alongside youth employment charity, The Prince’s Trust.
The UK’s Portman Group has declined to comment after Diageo criticized a decision by the alcohol-funded body’s Independent Complaints Panel stating that a display used to drive impulse C-store sales of Smirnoff, Gordon’s and Bell’s spirits encouraged...
Irn-Bru maker AG Barr has appointed Stuart Lorimer as finance director and he will join the soft drinks firm following a handover period at current employer Diageo.
Diageo revealed yesterday that CEO Ivan Menezes, his predecessor Paul Walsh and CFO Deirdre Mahlan took home less than 10% of their possible bonus pot in fiscal year 2014 due to the firm's lackluster performance.
