Markets

Coca-Cola's bubbler dispensers put an emphasis on 'craft, elevated' beverages with low sugar options. Pic: BeverageDaily

Coca-Cola cuts back on sugar with bubbler beverages

By Beth Newhart

Shifting consumer taste is causing major beverage companies to adapt, make ‘healthy’ drinks taste better and be more accessible. Coca-Cola is using its Freestyle machines and new bubbler dispensers to highlight its ‘craft, elevated’ drinks in the market.

Consumers don’t want to be ‘couch-locked’ all day because of an edible, so the effects of Phyx only last about an hour.

New THC water offers alcohol alternative ‘Phyx’

By Beth Newhart

Joining the market of cannabis-infused products is Phyx, a THC flavored sparkling water, which hopes its low-dose and fast-acting formula will better perform as an alcohol replacement.

When it comes to purchasing behavior, product knowledge is even more important than taste physiology. Pic: Getty/Rawpixel

Should brands be marketing to ‘supertasters’?

By Beth Newhart

Taste sensitivity could be an untapped sector for beverages like wine and coffee, according to new research from Cornell University. Supertasters and nontasters respond differently to sensory information, with potential for new marketing strategies.

Unique flavors and alternate aging methods are a main focus area for craft distillers in specialized cocktails.  Pic: Getty/CabecaDeMarmore

BEVERAGE FORUM 2019

A ‘complex’ consumer base challenges US alcohol

By Beth Newhart

Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.

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