Markets

Pic:getty/mustafahacalaki

Guest article

Customer data is the most important ingredient in drinks

By Jon Reay, Founder of Rewrite Digital

The liquid product is clearly fundamental to drinks firms but without the right exposure and consumer thirst for it sales soon dry up, writes Jon Reay of Rewrite Digital in this guest article.

Pic:getty/eddiehernandezphotography

Guest article

The evolution of the 'craft' of brewing

By Poonam Yadav, Allied Analytics LLP

The proficient homebrewing, craftbrewing and beer enthusiast community continue to drive beer's creative destiny, writes Poonam Yadav of Allied Analytics LLP in this guest article.

Think premium when it comes to alcohol alternatives, says Jen Draper of Global Brands. Pic:getty/artitwongpradu

Guest article

Making it with mindful drinkers

By Jen Draper, Head of Marketing, Global Brands

The drinks industry must evolve to meet the rising trend of mindful drinking, says Jen Draper, head of marketing at independent drinks company Global Brands, in this guest article.

On biodynamic farms 10% of the land has to be set aside for giving back and helping the environment.

Biodynamic farming spreads to coffee

By Beth Newhart

With consumers increasingly concerned about how their food is produced, interest in biodynamic farming is growing. While growing in popularity for wine production in Europe, Holistic Roasters also sees the potential for biodynamic farming in the coffee...

Coca-Cola is developing two new energy drinks that it plans to market with its own brands in 2019. Pic: ©GettyImages/NooMUboN

Monster fights with Coca-Cola over competing energy drinks

By Beth Newhart

As the largest shareholder in Monster Beverage, Coca-Cola struck a non-competing deal with it when it comes to energy products. Now the two companies have a difference of opinion over Coke’s plans to release new energy drinks in 2019.

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