Markets

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Kombucha’s potential reaches beyond millennials

By Rachel Arthur

While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...

getty | chainarong prasertthai

COVID-19: Google trends reveal global nutrition focus

By Nikki Hancocks

A Google Trends analysis report reveals the "profound effects" of COVID-19 on interest in immune-boosting nutrients and herbs globally and which specific ingredients consumers favour across different global regions.

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