Markets

IPLs have the potential to bridge the gap between beer’s two main categories.

India Pale Lagers carve out a niche in craft beer

By Beth Newhart

A marriage between India Pale Ales (IPAs) and lager beer, India Pale Lagers (IPLs) have been a small sub-category of craft beer for the past 10-15 years. Often described as ‘strong, hoppy’ lagers, recent IPL launches are fighting for shelf space in the...

A88 is positioned to take a leadership position in the emerging hemp-infused beverage category.

Alkaline Water Co. furthers hemp drink plans

By Beth Newhart

The Alkaline Water Company – makers of pink Himalayan rock salt brand Alkaline88 – is gearing up to launch a new hemp infused drink this year, using new technology

Pink and premium: Pink gin, rosé wine and colourful cocktails are on trend

Not just for Valentine’s: Pink gin is now driving the ginaissance

By Rachel Arthur

Pink drinks traditionally see a Valentine's Day surge: but the category is more than a one-day wonder. Pink gin is driving growth in the gin category; rosé wine is becoming a year-round favourite; and colourful cocktails are trending on Instagram....

How does recreational marijuana affect alcohol sales?

Legalized marijuana has ‘no impact’ on alcohol sales: study

By Rachel Arthur

Spirits, beer and wine sales have not been affected by legalized recreational marijuana sales in the three US states where marijuana sales are most established, according to industry associations. The key takeaway? ‘It’s time to stop treating cannabis...

There are now more than 900 cideries in the US with at least one in 48 states. Pic: Eric Lewandowski

New craft beverage bill excites the cider industry

By Beth Newhart

The Craft Beverage Modernization and Tax Reform Act (CBMTRA) is back in the US Senate with bipartisan support after first being introduced in 2015. Senators Ron Wyden (D-OR) and Roy Blunt (R-MO) are co-sponsoring the bill to “level the playing field for...

Beetroot lattes are bursting onto Instagram thanks to their bright colour. Pic:getty/mariiaplo

‘Social media has changed the way we drink!’

By Rachel Arthur

Beetroot, matcha, turmeric and charcoal are helping beverages burst into colour – all the more important as bright and beautiful photos of what we eat and drink continue to gain traction on social media channels. So how is social media shaping beverage...

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