Sustainability messages can have a “dramatic amplifier effect” on brands’ reach and appeal when paired with traditional category claims such as “tastes great,” but to fully leverage their power marketers should focus on how sustainability claims benefit...
ADM says that consumers are increasingly looking for sports beverages that support both physical and emotional well-being, including focus, mood, energy, immunity, and digestive health.
Sapporo’s AI-developed alcoholic beverage, Kirin’s focus on functional drinks, Japan’s new international trade agreements to boost food security, increased consumption of fruits and vegetables, and latest research findings feature in this edition of Japan...
The Malaysian Ministry of Health (KKM) has released a statement seeking public opinion to update the local statutes governing food safety and quality of milk products in the country, citing concerns of fraudulent or unsafe products falling through the...
Nestlé has announced that it will partner with Yield Lab Latam, a Latin American venture capital fund, to work on sustainable packaging and regenerative farming. Yield Lab Latam provides funding to agri-food companies across Latin America, connecting...
Non-alcoholic beer, wine and spirits are growing in popularity in the US, reports Drizly: drawing on both consumer surveys and its own data. ‘Consumers are more than just sober curious, they’re going all in on the non-alcoholic category,” says the US...
What’s trending in the US spirits scene this summer? Sean Eckhardt, Senior Vice President of US Sales at Bacardi, tells us how the company is tracking continued growth in tequila, RTDs and rum.
Volume growth in the global beverage alcohol market is expected to slow to +1% per annum over 2022-2027, according to the latest analysis from IWSR. India, Mexico and Brazil are expected to take over from the US and China as volume growth drivers.
Japanese trading company Moacal Co., Ltd has introduced a new beverage brand that focuses on decaffeinated coffee products, with plans to dip into other drink categories as well as functional beverages.
Consumers increasingly are picking up bottled water for a healthier alternative to juice and soad, which is driving sales growth in the overall market despite concerns about the environmental impact of plastic and bottling resources.
A new alternative protein made from brewer’s spent yeast has scaled up and will now transition to full production. The protein, which is made by the EGGcited consortium and coordinated by NIZO, can act as a substitute for egg and dairy, and can replace...
The ‘sober curious’ lifestyle is inching into the mainstream as, according to new Mintel research, nearly four in 10 US consumers closely (22%) or occasionally (16%) follow a sober curious lifestyle.
BeyondSKU - a New York-based accelerator for consumer-packaged goods (CPGs) - has issued a callout for F&B startups to apply for the next programme in in September.
Singapore beer giant Tiger’s latest product innovation is driven by Korean culture, and aims to appeal to young consumers seeking progressive flavours and easy-to-drink options.
Functional beverage brands could be forgiven for focusing on functionality over flavor – but they do so at their peril. Flavor has an important role to play in attracting consumers to the category and keeping them interested in the long term.
While consumer sentiment has improved, beverage alcohol consumers in the UK are still mindful of how they spend their disposable income, according to new data.
#healthandwellness, #better-for-you and #better-for-all – that is both people and the planet – have become familiar trigger words in the bakery and snacks sectors. But what is behind the consumer preference towards more natural, more nutritious, function...
In its annual consumer trends report, Drizly finds that inflation is prompting a return to drinking at home; consumers appear less focused on RTD cocktails and hard seltzers this summer than in previous years; and red wine is in vogue.
There was a 16% fall in new product launches among retailers and brands last year as retailers showed a strong Q4 2022 market performance despite raising the prices of private labels higher than national brands.
Whether it’s that early morning pick-me-up or pre-workout boost, consumers increasingly turn to the energy drink category for its functional benefits, which is expanding the market and creating opportunities for brands to innovate around sports performance,...
Kirin says that functional drinks from its health science domain are the “particular focus” for its beverage business this year after sales of its LC-Plasma immunity range increased by 8.5 per cent to 1.71 million cases in Q1.
Danish energy drink STATE has attracted a host of sporting ambassadors at the very top of their game – including footballer Christian Eriksen, tennis star Caroline Wozniacki and now Swedish cross-country skier and Olympic gold medalist Jonna Sundling....
Developing sharp and effective messaging through loyalty programs can effectively strengthen consumer engagement and loyalty at a time when 65% of consumers are concerned about inflation, according to 84.51°’s recent Inflation Special Report.
Larger than expected harvests in Europe helped balance out the impact of drought and heat waves, with 2022 worldwide wine production dipping 1% compared to the year before.
While international wine trade reached a record high in value terms in 2022, this was down to a sharp rise in prices from higher costs across the supply chain. In volume terms, global wine exports decreased 5% on the prior year.
Traditionally, the idea of buying ‘private label’ products in supermarket retailers – products branded by the supermarket itself rather than a more widely available brand, or ‘national brand’ – has been considered the cheap option. Now, due to a range...
As consumers look for sweet flavors and tantalizing textures, many are turning to bubble teas (boba) for a unique sensory experience, creating an opportunity to innovate around flavor in the RTD space and beyond, Laura Harper, marketing associate at beverage...
Vietnam-based East West Brewery is tapping the traditions of craft beer to grow the category in its home nation, while also seeking to innovate with flavours to appeal to more mature export markets.
With 2022 marked by high inflation, an energy crisis and global supply chain disruptions, many markets saw significant increases in wine prices which lead to a slight decrease in consumption.
For all the talk of higher interest rates and tighter capital, large CPG food and beverage brands are still acquiring brands to bolster their portfolios, especially in beverages and the better-for-you category, John Siegler of BMO Capital Markets shared...
In 2022, US craft brewers collectively produced 24.3 million barrels of beer, on par with 2021’s numbers, and craft’s overall beer market share by volume grew to 13.2%, up from 13.1% the previous year, according to the latest figures released by the Brewers...
Fruit sales and marketing network Frutura has signed a licensing agreement with The Coca-Cola Company: marking the first time Coca-Cola has licensed a brand for use within the fresh produce category.
Bringing back a nostalgic food and beverage brand "is about relaunching smartly," explained Purvi Shah, assistant professor of marketing, Worcester Polytechnic Institute.
PepsiCo has launched its Greenhouse Accelerator Program: 'Juntos Crecemos Edition': the first-ever Hispanic edition, which will focus on driving growth of emerging Hispanic-owned food and beverage businesses.
The Prague-based sports nutrition company, Infinit Nutrition, has expanded its personalisation platform, Custom, into Europe, allowing athletes online access to customised hydration products.
Tea-based beverages are emerging as a growing trend in APAC, but manufacturers need to integrate novelty and excitement into their beverage innovation in order to attract and maintain the attention of younger consumers.
