Traditional ways of doing business may have come under pressure during the pandemic – but smart beverage brands are showing creativity, imagination and resilience in adjusting to the new reality. Rabobank highlights five strategies for success in a coronavirus...
PepsiCo is launching Driftwell: a functional beverage containing L-theanine to promote relaxation. Representing PepsiCo’s fastest beverage brand ever to market, it was created through an internal idea pitch competition for employees.
Sustainability had moved to the forefront of consumers’ minds in recent years – but has the coronavirus pandemic changed all that? Beverage brands innocent and SodaStream have faith that the progress of previous years has not been in vain.
Demand for food and beverage products that boost mood, memory, focus and energy is said to be soaring. However, food consultant Julian Mellentin warns that food innovators should tread lightly: “It's a high-risk market and many entrepreneurs are...
Brazil may not be inherently associated with wine: but the country’s wine industry believes it can become a major player on the world stage thanks to its sparkling wine, the quality of its products, and a carefully planned export strategy.
New Zealand’s wine industry has always benefited from a dynamic wine tourism sector, while international events help boost its exports. But with coronavirus and restrictions on travel, the industry is aware it may have to adjust its strategy.
Coca-Cola has announced several structural changes to streamline its global business including a consolidation of operating units, which will result in reallocation of some employees and resources, as well as a reduction to its workforce.
By Aga Jarzabek, Research Analyst, Euromonitor International
Reduced sugar categories have seen high growth in the past, but their sales have dipped as consumers became hesitant about artificial sweeteners. However, in the past year, sales have seen a guarded rebound across many categories due to new launches and...
China’s beverage giant, Hangzhou Wahaha Group has seen an increase in sales of its sugar-free soda and alkaline water products this year, as consumers continue to seek healthier and more innovative beverages.