Interactive packaging: 5 ways to use QR codes for maximum effect

22-Feb-2024 - Last updated on 22-Feb-2024 at 16:12 GMT

There's a limit how much information you can fit on a beverage pack. QR codes are allowing brands to go far beyond the pack by offering a realm of information - and fun - online.

Where will your QR code take you?

Fun and games: interactive experiences for brand building

Experiences in the home

Personalization

Meeting regulatory requirements without losing packaging space

Boosting recycling

Interactive packaging: 5 ways to use QR codes for maximum effect

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