AG Barr strengthens position in functional and premium drinks through innovation and M&A

Successful rebrands, innovation and marketing have helped to boost interim results at UK beverage business A G Barr.

The company, which owns brands including IRN-BRU, Rubicon and Boost, has revealed that it has made strong progress with its innovation activity, with a number of “successful” product launches including Boost Water+, a new zero-sugar vitamin and electrolyte enhanced functional water, for which consumer demand has been “well ahead” of its expectations.

It said that innovation launches and recent M&A has given it a stronger presence in the higher growth functional and premium socialising segments of the market.

This was boosted by the company acquiring Fentimans in February 2026 for c.£38m and Frobishers in January 2026 for £13m.

The company, which revealed in August that it had £10m wiped off its balance sheet due to distribution challenges, said it had solved this issue during H2.

Its interim results for the 26 weeks ended 1 August 2026 revealed that revenue up 8.5% to £247.4m through core brand growth and the contribution from recent acquisitions.

Euan Sutherland, chief executive officer, said: “We made strong progress against our strategic priorities during the first half of the year, with continued momentum across our brands and strong execution against our strategic growth drivers. Despite supply constraints impacting customer service in the peak summer months, our core brand portfolio performed well in the market, supported by successful rebrands, innovation and marketing.

“Our recent acquisitions have expanded our addressable market and investment in our manufacturing capabilities continues to significantly strengthen the business for the long term.”

He said that he remained confident in the “significant opportunities” for the business.

“With our acquisitions now fully integrated and our investment programme progressing well, we remain on track to deliver full year performance in line with market expectations. We will continue to focus on delivering above-market growth and creating sustainable long-term value for our shareholders.”