Carlsberg

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Carlsberg Somersby cider sales soar in Portugal

By Ben BOUCKLEY

The CEO of Portuguese brewer Unicer says he is 'very excited' by the momentum that Carlsberg brand Somersby is gaining in the country, where there is no history of hard cider consumption.

Red faces all round: Carlsberg Sweden inadvertently launched a new Pepsi MAX product line (Scott Swigart/Flickr)

CARLSBERG ISSUES CONSUMER APOLOGY FOR 'INCONVENIENCE AND DISCOMFORT'

Alcoholic Pepsi anyone? Carlsberg Sweden’s Lidl problem…

By Ben BOUCKLEY

Carlsberg Sweden has launched an investigation after accidentally sending Pepsi MAX cans filled with a citrus-based alcopop to retail customer Lidl.

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