Unicer’s innovation head explains how adding pull-off caps to 200ml ‘Mini’ beer bottles allowed the Super Bock brand to win back market share from Portuguese rival Sagres in the late 2000s.
Carlsberg’s CEO warned today that its Russian subsidiary Baltika Breweries is considering brewery closures due to a fragile consumer confidence affected by the ongoing Ukraine crisis.
Carlsberg tells BeverageDaily.com it is maintaining heightened security at its Malaysian brewery near Kuala Lumpur, after sympathizers of terrorist organization Islamic State told police they had planned to attack the facility.
Now double the size of its American counterpart, China's beer market is an exciting place to be for international brewers in spite of protectionist controls put in place by its authorities.
Carlsberg is releasing a limited edition aluminum beer bottle featuring Metallica drummer Lars Ulrich, which will go onsale at 7-Eleven in Denmark in May 2014.
Carlsberg hopes that its new ‘hard lemon drink’ Seth & Riley’s Garage will attract young men aged 25+ seeking a transitional drink that moves them from sweet beverages to beer and wine.
The CEO of Portuguese brewer Unicer says he is 'very excited' by the momentum that Carlsberg brand Somersby is gaining in the country, where there is no history of hard cider consumption.
INNOBEV GLOBAL SOFT DRINKS CONGRESS, LISBON, APRIL 7-9
Carlsberg is trialing a scheme in Denmark whereby drinkers in selected bars get half price beer in exchange for uploading pictures of themselves there to Instagram.
Flavored or mixed beer is a booming US beer category tapping demand among younger drinkers – and strong global growth prospects are set to heighten competition among the big brewers.
