Carlsberg

Premiumization will be a continued trend for Chinese consumers. Pic: China International Exhibitions

Chinese consumers demand premium beer products

By Douglas Yu

The Chinese beer market is the world’s largest, yet it is experiencing negative volume growth after growing continuously for the past 24 years, according to China Alcoholic Drinks Association (CADA). Industry insiders say domestic beers have to look for...

The 'If Carlsberg did...' campaign has turned to chocolate...

If Carlsberg did chocolate bars…

By Rachel Arthur

Carlsberg UK has created a pop-up bar in London made entirely from chocolate, coinciding with the Easter holiday weekend.

Carlsberg workers who belong to Unite are to take industrial action from Thursday

Carlsberg workers take industrial action: Unite

By Michael Stones

Nearly 200 Carlsberg engineers, brewers, processors and packers will take part in an a continuous ban on overtime and work-to-rule on Thursday (October 1), after the firm imposed what Unite the union described as a worldwide pay freeze.

Follow us

Products

View more

Webinars