Carlsberg

Aktiefokus estimates that Carlsberg's Yunnan beer market share has fallen from 50%+ in 2003 to around the low 30s in 2013

INDUSTRY VOICES: GUEST ARTICLE, HEAD OF AKTIEFOKUS CHINA, JACOB DE LICHTENBERG

Carlsberg faces Chinese challenge in booming Yunnan beer market

By Jacob de Lichtenberg

Danish multinational brewer Carlsberg, which once held a solid market share in the Southwestern Chinese province of Yunnan, is facing tough competition from new entrants and existing competitors desiring a share of the region's booming beer market.

'Pretend' fight in still from Carlsberg's new shock video

Beer battle of bad taste: Carlsberg out shocks Heineken

By Ben BOUCKLEY

Carlsberg UK has bent the bad taste envelope further still with an 'edgy' new online video that sees the drink’s fans phone their friends in the early hours and persuade them to visit a gambling den staffed by sinister characters or ‘actors’...

Jacob de Lichtenberg, Head of Aktiefokus China

INDUSTRY VOICES: GUEST ARTICLE, HEAD OF AKTIEFOKUS CHINA, JACOB DE LICHTENBERG

Carlsberg mulls potential $1.2bn China M&A move in Chongqing

By Jacob de Lichtenberg

After a quiet beginning to 2013, M&A activity is heating up in China’s beer market, as Carlsberg said on Monday it was considering upping its stake in Chongqing Brewery, intensifying the fight among global brewers for production assets there.

Picture Copyright: AB InBev/Stella Artois Cidre

The Stella Cidre sensation – Where AB InBev went right: Mintel

By Ben BOUCKLEY

Mintel analyst Chris Wisson tells Ben Bouckley how Anheuser Busch InBev (AB InBev) hit the bull's eye with its £62m Stella Artois Cidre brand in the UK, sucking beer drinkers into a category set for impressive value growth to 2017.

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