Ardagh partners with AND UNION on its white shell ends

By Jenny Eagle

- Last updated on GMT

The white shell beverage ends. Photo: Ardagh.
The white shell beverage ends. Photo: Ardagh.

Related tags Craft beer Ardagh Beer cans

Ardagh has expanded its range of recyclable coloured beverage ends partnering with AND UNION on its white coloured shell.

The Bavarian beer company was looking for a contemporary finish for its unfiltered lager can, which won a silver medal at 2017’s Cans of the Year awards.

Modern finish

AMB EU_PR_White Shells_EN

The company was looking for a modern, minimalist look to reflect their values, and Ardagh developed the white shell in response, pairing it with a black tab.

We’re proud to have been the first to use Ardagh’s white shells. When we were conceptualizing our packaging design back in 2016, we were looking to evoke a clean, uncomplicated and ultra-modern message, and Ardagh delivered with the white Coloured Shell/ black Coloured Tab combination​,” said Henning Madea, CEO, AND UNION.

We loved it so much we now use it across our entire range of cans​.”

Ardagh’s catalogue of beverage end options include a selection of colors and finishes for both the shell and the tab.

Customers can match any tab from Ardagh’s existing color range with the white shell in combinations that achieve either a sleek and sophisticated complement, or an eye-catching contrast.

The white shell was a real success for the AND UNION cans, and now we’re delighted to be making it part of our Coloured Shell range​,” said Dirk Schwung, sales director, Ardagh Group’s European Metal Beverage division.

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