The 600ml bottles have been designed with a glass-like, champagne-style base combined with lightweight and shatter-resistant PET.
New Age introduced the packaging at the Amcor stand at Fispal Tecnologia (June 25-27) in São Paulo and has carried out pre-market trials in select cities in São Paulo.
“As the craft beer market grows, we are partnering with brewers to achieve attractive designs and cost savings with PET bottles, while also meeting shelf-life requirements,” said Felipe Salles, business development director, Amcor Brazil.
Amcor’s design differentiates New Age’s Salzburg craft beer brand from standard glass bottles with a crown metal cap.
“Innovation and differentiation are the name of the game in the craft beer market in Brazil,” said Fabio Violin, president, New Age Bebidas.
“The flexibility of PET packaging allows us to develop a replacement for glass that will deliver broad consumer appeal throughout Latin America.”
Amcor uses an oxygen scavenger barrier additive to prevent oxygen ingress and egress, providing up to four months of shelf life.
The bottle is compatible with existing recycling streams and is 100% recyclable. The lightweight containers also significantly reduce transportation costs, and energy and CO2 emission reductions along the supply chain.
“PET bottles offer design advantages over glass while being lighter weight, more easily and safely portable, and unbreakable, and provide the required barrier protection,” said Rodolfo Salles, research and development manager, Amcor Brazil.