Beer

Pic: Getty/NikiLitov

Gen X holds more potential in alcohol than millennials

By Beth Newhart

Most food and beverage categories direct their marketing strategy toward millennials and the upcoming Gen Z generations, largely disregarding everyone older than 40. Experts say it’s the wrong move.

Instant hot coffee of the past is being replaced by higher quality ready-to-drink options.

Bringing back the brew: US coffee innovates for fall

By Beth Newhart

Coffee brands kick it up a notch in the fall, capitalizing on the category’s popularity during the colder months. From spiked cold brew to CBD infusions, US coffee is taking a fresh approach to autumn 2019.

Gen Z wants to consume and share beverages online that are in line with their own personal brand. Pic: Getty/Astarot

How does Gen Z respond to seasonal alcohol favorites?

By Beth Newhart

Gen Z-ers of drinking age are more traditional than they are given credit for, showing strong interest in IPA craft beers and wine moving into the autumn season, despite the noise and popularity of flavored malt beverages (FMBs) and CBD products.

Craft brewers' maverick mindsets won't wash when it comes to the laws around intellectual property. Pic:getty/olivierlemoal

Guest article

IP infringement is common - and costly - in craft brewing

By Doug Bania, Nevium Intellectual Property Consultants

Rock ‘n’ roll and craft brewing were born out of the same spirit of independence, making them ripe for the type of crossover you sometimes see between the music and alcohol industries. But behind every seemingly rebellious rock band is a brand that has...