Two Roots Brewing Co. expands cannabis drinks to California

By Beth Newhart contact

- Last updated on GMT

California's marijuana marketplace generated an estimated $2.5bn in sales in 2018.
California's marijuana marketplace generated an estimated $2.5bn in sales in 2018.

Related tags: Cannabis, Cbd, THC, non-alcoholic, Beer

Cannabis-infused beer alternatives from Two Roots Brewing Co. are coming to California dispensaries. The Two Roots brand debuted THC and CBD options last summer in Nevada, brewed as alcohol-stripped craft beer.

Cannabiniers, a beverage, technology and brand management company, debuted Two Roots in July 2018 with ideas for cannabis-infused beer, tea and coffee products. The first launch was a line of non-alcoholic beer alternatives.

Two Roots brews the drinks as traditional craft beer and then strips out the alcohol before blending in the cannabis. The collection includes a Lager, a Stout, a New West IPA, a Blonde Ale and a Wheat.

The THC drinks are a low dose at just 2.5mg, designed not necessarily for a recreational high but more geared toward casual social occasions. According to the company, the THC is absorbed by the body within 5-7 minutes but dissipates within 90 minutes.

Timothy Walters, president and COO of Cannabiniers, said: "We've seen a tremendously positive response to Two Roots Brewing since its initial debut in Nevada. As more states legalize recreational cannabis, users will continue to seek new, more sociable ways to consume, and companies will increasingly look to adapt to this new wave of consumption.”

Kevin Love, VP of Market Activations for Cannabiniers, added: "One of the primary drivers to support expanding our brewery operations was due to insights gathered on the sell-through rates in the Nevada market. Our initial forecasted run rate to support the entire Nevada market was 2,000 bbls​ [beer barrels] a year. What we found was that we were hitting those annualized volumes in 10 stores alone.”

Launching in Nevada in July last year, Cannabiniers said the line would be the “world’s first line of CannaCrafted non-alcoholic THC and CBD infused craft beer,”​ calling their alcohol-stripping technology the first of its kind in the US.

This California expansion includes dispensaries in San Diego, Los Angeles and San Francisco, tapping into the state’s massive marijuana marketplace growth--it generated an estimated $2.5bn in sales in 2018.

Related news

Show more

Related products

show more

Subtleties in sugar reduction

Subtleties in sugar reduction

Cargill | 25-Oct-2022 | Technical / White Paper

While indulgence became common practice during the stress of a global pandemic, consumer habits are returning to normalcy… spurred on by new research on...

Functional Forecasting

Functional Forecasting

Kerry | 18-Oct-2022 | Insight Guide

In a market worth $240 billion globally, it’s crucial to develop functional beverages and supplements that will meet your customers’ needs for everyday...

Power up the next energy drink solution.

Power up the next energy drink solution.

ADM | 18-Oct-2022 | Infographic

Energy drink consumers are always on the lookout for better ways to power their day. Whether that’s innovative formulations suited for active situations,...

Accelerate alcoholic beverage innovation.

Accelerate alcoholic beverage innovation.

ADM | 06-Oct-2022 | Insight Guide

Products that contain real and authentic ingredients that support the perceived pureness found in nature are top of mind for modern consumers when choosing...

Follow us

Products

View more

Webinars