High Style launches California's first alcohol-removed THC craft beer
High Style Brewing says it is the first alcohol-removed, cannabis-infused craft beer to be launched in California.
Cannabis has been gathering pace in the food, drink, beauty and wellness categories, with a number of cannabis-infused drinks such as sparkling water, juice and beer launching in select states.
Coastal Haze is available in California state dispensaries, and plans to roll out to other legal markets in the future.
Lyden Henderson, COO of High Style, said "Getting to market has been quite the process, however, we want to thank the California Department of Health (CDPH) and Bureau of Cannabis Control (BCC) for their communication and guidance in helping us bring the first state-certified product in this new category to California.
"While we were busy formulating our beverage, the State of California was hard at work formulating regulations.
"Packaging, labeling, childproofing and testing requirements were constantly evolving and ultimately ended up pushing back our launch. The various state agencies did an amazing job of responding to our questions and concerns in a timely manner, ensuring that we went to market with their blessing."
The drinks use Cascade and Amarillo hops with notes of citrus and tropical fruit. Each 12oz bottle contains 50 calories. The first launch is infused with 10mg of THC extract and High Styles says the effects are felt within 20-30 minutes. Coastal Haze is also planning a to launch a second beer containing 5mg of THC and 5mg of CBD in the first quarter of 2019.
"Selection of our THC extract was very important. A one- to two-hour delay from consumption to onset of effects was unacceptable to us,” Henderson said.
“We believe that our consumers deserve a 'self-regulating' product, where they know by the time they finish their first High Style whether or not their individual tolerance will allow them to responsibly have another."
Ceria Brewing Company introduced the first THC de-alcoholized craft beer in Colorado earlier this month, helmed by the former brewmaster of Blue Moon. Ceria is brewed with blood orange peel and coriander, infused with 5mg of THC per 10oz bottle.
Two Roots Brewing Co. also launched from Cannabiniers in July 2018, reportedly the first THC beer to become commercially available in the US. Two Roots hit Nevada dispensaries first and has just 2.5mg of THC per 12oz can, dissipating within 90 minutes.