An ALDI advert for spirits – featuring a computer-generated talking carrot called Kevin – has been banned by the UK’s advertising watchdog after it ruled it the character would hold ‘strong appeal’ to under 18s.
The aroma and flavor of coffee, to many people, is what one associates with energy and waking up. But not everyone wants a full cup of coffee, and even fewer people in the US have the time or equipment to make an espresso.
US beverage data company BruVue has secured $1m in seed funding to help scale its sensor beverage inventory system across the three-tier beer supply chain in the US, with plans to introduce the technology globally further down the road.
A clearly humorous, fantastical tone – and a lack of overt reference to a health benefit – helped a Red Bull advertising campaign stay on the right side of health claims advertising regulations, according to the UK’s watchdog.
The Singapore government made no mention of a sugar tax in its 2018 budget, despite food and beverage industry concerns that it could have been set to follow several other nations in introducing the levy.
What's the difference between a great brand, and beautiful packaging design? Will PepsiCo's Drinkfinity concept be a hit in the US? And could sprinkling 'fairy dust' amounts of on-trend functional ingredients in your beverage - and...