BrewDog has bought a 3.25 acre site neighboring its current 1 million hl brewery, and will build a 300hl brewhouse, canning and packaging hall, and hotel on the new property.
The 26-room hotel – called the DogHouse – will feature beer taps in rooms, built-in shower beer features, and rooms overlooking the brewery.
The funding for the expansion has come from BrewDog’s Equity for Punks crowdfunding initiative, which has raised £53m since 2009 with more than 73,000 craft beer fans involved. Equity for Punks investors will receive priority booking when the hotel opens early next year.
James Watt, co-founder, BrewDog, said: “The idea of opening a beer hotel has always been high on our agenda, and now we are finally able to realize that dream, right here at our HQ.
“This will be the ultimate destination for craft beer fans seeking hops with their holidays. This is a beer Nirvana.”
Global expansion: New brewery in China
BrewDog also has a brewery in Columbus, Ohio, and has already announced a similar hotel concept for this site.
It is also building a new brewery in Brisbane, Australia; opening 15 new craft beer venues in the UK; and creating a dedicated craft beer TV network.
BrewDog also confirms it is planning to build a new brewery in China, which is one of its largest export markets.