Functional food brands face a range of challenges, from taste to health claims, in order to get their products to appeal to consumers, and educate them about product potential.
Drawing on decades of experience in the beverage industry, Mark Mahoney teamed up with other industry veterans to launch The Drinkable Company. Here, he shares his top tips on launching a cannabis beverage brand, the opportunities and challenges for cannabis...
New advice published by the UK Food Standards Agency (FSA) earlier this month recommends adults should limit their CBD consumption from food to 10mg a day. But TRIP - the company boasting the country's top selling CBD drink - reports record sales...
Regulatory confusion and poor availability is hampering the success of hemp beverages in the US. But the consumer demand is clearly there, says the newly formed Hemp Beverage Alliance - which believes that, if these challenges are addressed, the category...
Cannabis and consumer packaged good company Tilray Brands is acquiring the remaining 57.5% equity ownership of Truss Beverage Co from Molson Coors Canada.
UK-based startup Goodrays is seeking to bring the benefits of CBD to multiple consumer occasions throughout the day with its wide range of oils, gummies, and drinks.
Functional beverages are a thriving category – but what exactly are consumers looking for in their drinks? From cannabis beverages to ‘think drinks’, hear from a panel of experts as this free-to-attend webinar explores the potential of the category.
Functional beverage brand Recess (tagline: ‘We canned a feeling’) has picked up a flurry of new accounts for its magnesium- and adaptogen-infused Recess Mood sparkling beverage line, and predicts it will increase distribution from 4,000 to 8,000 stores...
After dominating the UK CBD space with help from a highly engaged online fanbase, CBD beverage, oil and gummy brand Trip is hoping to cement a similar position in the US – but this time with the additional aid of $12m in funding from prominent entrepreneurs...
By Miriam Konz, EVP corporate strategy and innovation, AMC Global
To truly leverage the functional ingredient trend, you’ll need a deep understanding of the 'why' behind consumer choices. Miriam Konz, SVP of corporate strategy and innovation at AMC Global, takes a look at some of the overarching factors.
London-based CBD drinks startup ThreeDots has announced a partnership with the athlete led media organisation 4CAST to see its products enter international markets.
After less than a year on the market, Veryvell -- a sparkling CBD beverage brand launched by a joint venture (Truss) between Molson Coors and Canada-based cannabis and CBD supplier HEXO Corp -- is steadily expanding to new markets, gaining positive consumer...
Karma Water – a US brand which Constellation Brands has a minority stake in – has launched Karma CBD Water: the first such beverage in its wellness and probiotic waters beverage portfolio.
Sales of functional beverages are bouncing back after slowing early in the pandemic when fewer people bought on-the-go products, reflecting increased consumer mobility, rising interest in food as medicine and innovation that resonates with health-focused...
Kombucha market leader GT’s Living Foods has withdrawn its CBD-infused Dream Catcher functional beverage line, with founder GT Dave acknowledging that regulatory uncertainty and a slightly confused consumer proposition both played a role.
Eat Beyond Global Holdings, which has acquired a slew of alternative protein food brands in the past year, has made an investment in Daydream Drinks, a hemp and adaptogen-infused sparkling water brand based in Canada.
Canopy Growth Corporation has named alcohol distributor Southern Glazer’s Wine & Spirits as the distribution partner for its US portfolio of CBD-infused beverages.
Product names or descriptors such as ‘CBD gin’ or ‘rum infused with CBD’ could prove problematic in the UK, says the Portman Group, as it sets out guidance on marketing CBD.
Truss Beverage Co – the joint venture of Molson Coors Canada and Hexo Corp – is launching six new products with CBD and THC in Canada. Having emerged as the category leader, what has it learned from its initial 2020 launches – and where does it see the...
The CBD beverages space is not for the faint-hearted given the regulatory minefield brands have to navigate, but Isca is hoping to bring a more culinary twist to the nascent category with the assistance of British Michelin-starred Chef Michael Caines.
The company that specializes in liposomal delivery systems says it intends to disrupt the CBD beverage industry via its patent-pending nanoemulsion delivery technology.
In the first decision of its kind, The Portman Group has upheld a complaint against CBD gin ‘Colorado High’ in the UK for both creating a link with an illicit drug and implying therapeutic qualities. But the craft distiller behind the gin argues adults...
More good news for the CBD industry. The European Commission has abandoned its plans to classify non-synthetic CBD a narcotic and resumed Novel Food applications for edible CBD products.
Japan’s mellow has established its first physical retail presence in Japan after launching its CBD carbonated beverage and supplements online in June this year.
Bolthouse Farms – a fresh food business specializing in packaged carrots and juices, smoothies and dressings – has discontinued its premium organic cold pressed juice brand 1915 amid declining sales, but says it is enjoying a strong uptick in sales of...
Consumers want less alcohol in their beverages – and yet alcohol is the very part of a drink that helps deliver a complex flavour profile and mouthfeel. So how can brands mimic alcohol and create a convincing low or no alcohol product?
UK speciality craft beer brewing company Green Times Brewing has launched a new CBD alcohol-free IPA. It is also rebranding around its ‘naturally chilled’ motto: hoping to help address stereotypes associated with cannabis.
Molson Coors and HEXO have formed a joint venture to explore opportunities for non-alcohol hemp-derived CBD beverages in Colorado: part of Molson Coors’ strategy to grow beyond the beer aisle.
The cannabis drug was federally legalized in Canada in 2018, and edibles in 2019, but the market has so far been slow to take off. Brands struggle with product preservation and are looking for more guidance from Health Canada.
For many, alcohol-free beer or spirits doesn’t ‘feel’ quite right, according to YesMore account director Lolly Watkins. Does CBD have the potential to remedy this issue for consumers?
While developing new products during a pandemic presents obvious challenges, food and beverage companies remain bullish about the potential for products featuring hemp-derived CBD, says Seattle-based SōRSE Technology, which supports brands looking to...
By Hank Schultz, Elaine Watson and Elizabeth Crawford
A report on CBD delivered by FDA Commissioner Dr Stephen Hahn, MD, was seen by food and dietary supplement industry stakeholders as offering little hope of a timely regulatory solution for the ingredient.
The US Food and Drug Administration has stated that it cannot conclude that CBD (cannabidiol) is generally recognized as safe (GRAS) for its use in human food, based on a “lack of scientific information supporting the safety of CBD in food”.
Endo Sport launches the UK’s first CBD-infused sports drink that harnesses the active ingredient’s anti-inflammatory properties to help reduce post-exercise muscle soreness and aid recovery.
Hop & Hemp Brewing Co recently launched the UK’s first CBD-infused, low ABV craft beer, spotting a chance to appeal to the growing number of consumers turning their backs on alcohol - yet still wanting to enjoy a friendly pint.
In the land of CBD alcohol alternatives, beer holds the most market share. Mirth Provisions is working to expand the US industry with its CBD-infused apple cider, available soon in 19 states.
Docklight Brands is on its way to having a complete portfolio of CBD brands, including several beverages, edibles and skincare topicals. CEO Damian Marano is trying to cross categories and be the first total consumer products company in CBD.
Successful CPG brands market a feeling, not an ingredient (especially one about to be as ubiquitous as CBD), says the founder of Recess, who is building a lifestyle brand that includes the hottest ingredient in town... but doesn’t shout about it on pack.
Fluent Beverage Company, a joint venture between AB InBev and cannabis company Tilray, plans to sell non-alcoholic CBD-infused beverages in the Canadian market in December. It will also continue its research into THC beverages.
