By Hank Schultz, Elaine Watson and Elizabeth Crawford
A report on CBD delivered by FDA Commissioner Dr Stephen Hahn, MD, was seen by food and dietary supplement industry stakeholders as offering little hope of a timely regulatory solution for the ingredient.
The US Food and Drug Administration has stated that it cannot conclude that CBD (cannabidiol) is generally recognized as safe (GRAS) for its use in human food, based on a “lack of scientific information supporting the safety of CBD in food”.
Hop & Hemp Brewing Co recently launched the UK’s first CBD-infused, low ABV craft beer, spotting a chance to appeal to the growing number of consumers turning their backs on alcohol - yet still wanting to enjoy a friendly pint.
Docklight Brands is on its way to having a complete portfolio of CBD brands, including several beverages, edibles and skincare topicals. CEO Damian Marano is trying to cross categories and be the first total consumer products company in CBD.
Successful CPG brands market a feeling, not an ingredient (especially one about to be as ubiquitous as CBD), says the founder of Recess, who is building a lifestyle brand that includes the hottest ingredient in town... but doesn’t shout about it on pack.
Fluent Beverage Company, a joint venture between AB InBev and cannabis company Tilray, plans to sell non-alcoholic CBD-infused beverages in the Canadian market in December. It will also continue its research into THC beverages.
Coffee brands kick it up a notch in the fall, capitalizing on the category’s popularity during the colder months. From spiked cold brew to CBD infusions, US coffee is taking a fresh approach to autumn 2019.