The beverage has been developed in partnership with Canada’s Canopy Growth Corporation, another strategic partner of Constellation Brands (in which it has a 38.6% stake).
Karma CBD Water is crafted with Canopy Growth’s Broad Spectrum CBD distillate made from US Hemp Biomass. It is infused with 25mg of antioxidant-rich CBD distillate, plus four adaptogens and seven vitamins. The Push Cap technology allows consumers to release the active cannabis constituents into the water seconds before consumption to ensure optimal potency.
Karma’s President Jeff Platt explains: “Every bottle of Karma contains unprecedented levels of active ingredients, which are then made more effective by the patented Push Cap technology. In contrast, all too often the active ingredients in premixed drinks deteriorate and underdeliver on their promise.”
Karma CBD Water will be available in five natural flavors: Cranberry Lime, Blueberry Yuzu, Blood Orange Papaya, Lavender Orange and Watermelon Dragonfruit.
Both Karma and Canopy Growth are strategic partners of alcohol giant Constellation Brands, and the market entrance of Karma CBD Water ‘highlights the power of collaboration between emerging businesses with distinct consumer value propositions within the ecosystem in which the three brands operate’.
Constellation made a minority investment in Karma in 2019: marking its first investment in a non-alcoholic brand. Karma’s CBD Water will be distributed through Constellation’s beer distribution network, which has helped the company become one of the fastest growing and the third largest beer company by volume in the US.