Green Times Brewing launches CBD alcohol-free IPA

By Rachel Arthur contact

- Last updated on GMT

Green Times Brewing launches CBD alcohol-free IPA

Related tags: Cbd, Craft beer

UK speciality craft beer brewing company Green Times Brewing has launched a new CBD alcohol-free IPA. It is also rebranding around its ‘naturally chilled’ motto: hoping to help address stereotypes associated with cannabis.

Established in 2018, Green Times Brewing specialises in craft beers infused with cannabis oil extract (CBD): seeking to combine “the great taste of craft beers with the well-being benefits of the cannabis plant for body and mind.” The brews are free from cannabis’ psychoactive component, THC.

The new CBD alcohol-free IPA is gluten-free and vegan-friendly and uses a THC-free water-soluble CBD formulation – ‘making it a unique alternative within the growing alcohol-free market,’ according to co-founder and managing director Thierry Florit.

“We’re so excited to add the new alcohol-free IPA to our range despite the challenging condition to launch a new product,” ​he said. “At a time like this, when people’s stress levels are high, a CBD beer - with or without alcohol -  can be a great way to have a truly relaxing time and unwind.​”​

CBD is a non-psychoactive organic compound found in the cannabis plant and a popular health supplement taken daily by over 6 million people in the UK for a variety of reasons - ranging from mood enhancement to relaxation and pain relief.

“As the public’s perception of cannabis products has been evolving in recent years, Green Times brewing wanted to avoid stereotypes associated with cannabis,”​ said Florit. “The minimal aesthetic communicates the simple combination of beer and cannabis that can bring balance in the body and mind of drinkers - simply summed up in the brand’s new tagline: Naturally chilled.”

Green Times Brewing’s range of products including a new limited edition CBD Juicy Pale Ale (4.7%) in kegs, CBD Session IPA (4.3%) and CBD alcohol-free IPA (0.5%).

It launched with “High Flyer”​ in 2018; and in summer 2019 partnered with Northern Monk to brew the ‘world’s strongest CBD beer ‘- the Green Heathen (7.2%) available on kegs at the time.

Related topics: Beer, Wine, Spirits, Cider, Craft

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