Alcohol

“We’re doing so much more in DC than we were four years ago. We’re speaking up for common sense labeling regulations, lobbying for legislation to lower excise taxes.

Cider association rebrands and highlights dry offerings

By Beth Newhart

The United States Association of Cider Makers (USACM) was officially renamed to the American Cider Association (ACA) on December 31. It called 2019 ‘a year of resilience’ for cider in the face of flavored malt beverage (FMB) popularity.

Consumer appetite for hard seltzer is based on occasion and flavored refreshment, which has given the category year-round success. Pic: Getty/hiro-y

No end in sight for US hard seltzer domination

By Beth Newhart

US hard seltzer consumption is set to triple by 2023. But will consumers be able to support the stream of new launches? And can other global markets mimic the success of seltzer in the US?

Alcohol consumption has risen among women in Korea. Pic:getty/klee

Korea readies to ban starlets from alcohol advertising

By Richard Whitehead

This January, the Korean new year might not only have lost the skimpy calendars manufacturers have become famous for, it might even see the end of alcohol advertising that is traditionally crammed with K-pop starlets.

Pic:iStock

Binge drinking falls globally

By Rachel Arthur

Binge drinking has fallen by 18% or more across the Americas, Europe and Africa, according to figures from the International Alliance for Responsible Drinking.

Pic: Getty/NikiLitov

Gen X holds more potential in alcohol than millennials

By Beth Newhart

Most food and beverage categories direct their marketing strategy toward millennials and the upcoming Gen Z generations, largely disregarding everyone older than 40. Experts say it’s the wrong move.

Pic:getty/markwagonerproductions

Guest article

Changes to alcohol duty are down to government

By Steve Perez, founder and chairman, Global Brands

A new report from the Social Market Foundation for reforming alcohol duty in the UK is welcome. However, Brexit won’t create a realistic opportunity for changing alcohol taxes to encourage more responsible drinking. This requires a change in Government...

Gen Z wants to consume and share beverages online that are in line with their own personal brand. Pic: Getty/Astarot

How does Gen Z respond to seasonal alcohol favorites?

By Beth Newhart

Gen Z-ers of drinking age are more traditional than they are given credit for, showing strong interest in IPA craft beers and wine moving into the autumn season, despite the noise and popularity of flavored malt beverages (FMBs) and CBD products.

Villa One is made with artesian well water and sustainably sourced, 100% blue weber agave. Pics: Villa One

Nick Jonas launches tequila with Stoli Group

By Beth Newhart

In collaboration with the makers of Stoli Vodka, Nick Jonas and John Varvatos have created a new US tequila brand. Villa One premieres in September with three varieties.

Unique flavors and alternate aging methods are a main focus area for craft distillers in specialized cocktails.  Pic: Getty/CabecaDeMarmore

BEVERAGE FORUM 2019

A ‘complex’ consumer base challenges US alcohol

By Beth Newhart

Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.

Why there's a resurgence in RTD alcohol

Guest article

Why there’s a retail resurgence in RTDs

By Jen Draper, marketing director, Global Brands

Sales of alcohol-based ready-to-drink (RTD) formats are on the rise. Jen Draper, marketing director at independent drinks company Global Brands, outlines three key reasons why retailers are experiencing strong demand for RTDs.

94% of US adults support alcohol-content labeling on alcoholic beverages. Pic: ©GettyImages/Bill Oxford

Consumer groups criticize TTB modern alcohol labels

By Beth Newhart

The Center for Science in the Public Interest (CSPI), Consumer Federation of America (CFA), and National Consumers League (NCL) say that alcohol labeling changes proposed by the Alcohol and Tobacco Tax and Trade Bureau (TBB) 'fall dramatically short...

How does recreational marijuana affect alcohol sales?

Legalized marijuana has ‘no impact’ on alcohol sales: study

By Rachel Arthur

Spirits, beer and wine sales have not been affected by legalized recreational marijuana sales in the three US states where marijuana sales are most established, according to industry associations. The key takeaway? ‘It’s time to stop treating cannabis...

Flying Embers expands hard kombucha line

By Beth Newhart

Kombucha continues to grow in popularity, capitalizing on trends like fermentation and functional ingredients. It’s also branching out beyond the tea market and into alcohol with hard, beer-alternative options like Flying Embers.

“If the spirits industry had the same access to consumers as wine, they could build a market worth billions of dollars.

State of the industry: What’s to come for alcohol in 2019

By Beth Newhart

The past year has seen the continued growth of craft beer and craft spirits, an increased number of microbreweries, and a rise in experiential drinking. Now the alcohol industry looks ahead to 2019 and what to expect for US drink trends, flavors and regulations.

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