Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.
Global beverage alcohol is changing drastically: quality is soaring, traditional retail is declining and categories are converging. Beer took a slight dip last year, struggling with e-commerce and a 'drink less but better' approach from young...
Sales of alcohol-based ready-to-drink (RTD) formats are on the rise. Jen Draper, marketing director at independent drinks company Global Brands, outlines three key reasons why retailers are experiencing strong demand for RTDs.
The Food Safety and Standards Authority of India (FSSAI) implemented the mandatory attachment of warning labels to all alcoholic beverages on April 1, but has further extended the transition period for beverages manufactured before this date.
Japanese beer maker Sapporo Breweries is to devote more attention to so-called ‘third category beers’ – those which use malt alternatives such as soy and pea protein - in its home market this year.
The Portman Group, the UK’s alcohol marketing watchdog, has updated its code for naming, packaging and promoting alcoholic drinks, seeking to strike ‘the right balance between protection and creative freedom’.
Chanmé Frosé is gearing up for summer in the US with expansion of its ready-to-drink frosé pouches -- a frozen rosé wine that promotes portability often lost in the wine category. And the brand believes natural flavors and good wine will be the key to...
The Center for Science in the Public Interest (CSPI), Consumer Federation of America (CFA), and National Consumers League (NCL) say that alcohol labeling changes proposed by the Alcohol and Tobacco Tax and Trade Bureau (TBB) 'fall dramatically short...
Kirin — which has its roots in the beer business — has launched a nine-year plan to better align its food, nutrition and pharma sections, with a major focus on health and wellness.
Spirits, beer and wine sales have not been affected by legalized recreational marijuana sales in the three US states where marijuana sales are most established, according to industry associations. The key takeaway? ‘It’s time to stop treating cannabis...
Kombucha continues to grow in popularity, capitalizing on trends like fermentation and functional ingredients. It’s also branching out beyond the tea market and into alcohol with hard, beer-alternative options like Flying Embers.
The past year has seen the continued growth of craft beer and craft spirits, an increased number of microbreweries, and a rise in experiential drinking. Now the alcohol industry looks ahead to 2019 and what to expect for US drink trends, flavors and regulations.
By Pete Martin, regulatory director, Ashbury Labelling
While almost every packaged food is required to have a nutritional facts label, indicating the serving size and the nutritional value per serving, alcoholic drinks do not. Pete Martin, Regulatory Director at labelling compliance experts, Ashbury Labelling...
A year after it was amended to include restrictions on the placement of alcohol advertising in Australia, the Alcohol Beverages Advertising Code (ABAC) has been attracting growing criticism from researchers who say the changes are unlikely to reduce young...
The drinks industry must evolve to meet the rising trend of mindful drinking, says Jen Draper, head of marketing at independent drinks company Global Brands, in this guest article.
The nationwide legalization of recreational cannabis in Canada went into effect last week, with many concerned about what the new market could do to beer, wine and liquor sales. But TABS Analytics’ 2018 BevAlc study found no reason start worrying--yet....
Almost a third of 16-25 year olds in the UK say they do not drink alcohol, while declines in alcohol consumption among young people have also been found across Europe and in North America, according to a BMC study.
The World Health Organization (WHO) is tackling alcohol-related deaths and illnesses through its new program Safer. It outlines five ‘high-impact strategies’ for governments around the world to follow that can reduce the harmful effects of alcohol use.
Upwards of 40 people died last month in Malaysia from methanol poisoning. Why has this happened - and what can be done? It's time for some answers, says food and beverage journalist Richard Whitehead in this guest article.
By 2022, global market intelligence firm IDC forecasts that 80% of enterprise revenue growth will depend directly on digital offerings and operations. And yet alcohol is trailing most other sectors when it comes to digital, write Jon Reay of Rewrite Digital.
Big brewers find ways to profit from the growing culture of drinking less, drinking better
The iconic image of the larrikin lager drinker cracking open an endless succession of cold ones couldn’t be more wrong, going by long-standing trends in the Australian beer industry, which is seeing consumption slump to a four-decade low.
The UK’s advertising watchdog has upheld complaints against a series of light-hearted Facebook posts from The Scottish Gin Society, deeming them to be irresponsible. Although the posts were not directly linked to a product, the ASA says the posts should...
Food Standards Australia and New Zealand (FSANZ) is to embark on a year-long review of the rules governing sugar claims in relation to alcoholic drinks, amid ministerial concerns of misleading messaging to consumers.
Washington state produces about 60% of the country’s apples, resulting in a flourishing market for hard cider. As public demand for cider options continue to grow, creating an experience and showcasing diversity in the category will be the key to success,...
Mainstream culture has seen huge changes with the rise of social media, the internet, ecommerce and smartphones. Innovation and disruption has turned many industries upside down when it comes to retail and marketing, but to date the drinks industry has...
Far from being just a drink from the past, mead is becoming a ‘drink of the future’ in the premium alcoholic beverages category, according to a report by GlobalData.
Bom Bom Brands has launched Fully Baked, the world’s first alcoholic drink made using a hemp dairy alternative, to expand its line of premium adult beverages.
A Mintel report found that 55% of all American consumers prefer drinking at home to going out; and 61% of millennials say the reason they stay home is because it’s cheaper. In response, bars need to think about offering consumers a unique experience....
An increasing number of brands are drawing on nostalgia as a marketing tool: but alcohol brands that try to appeal to an adult’s inner child must take care that they do not also inadvertently appeal to children today, warns the Portman Group.
SPAR has been told to stop using the description ‘everyday wine’ with one of its products, given that the term could indicate the ‘acceptability of everyday alcohol consumption’.
The Royal Society for Public Health (RSPH) is calling for the introduction of new labeling regulations – such as cigarette-style health warnings, drink drive warnings, and calorie content – on alcoholic drinks in the UK.
Young people are exposed to ‘extensive alcohol marketing’ and governments around the world need to strengthen rules, say public health experts, as a supplement on the subject is published in the journal Addiction. But the Alcohol Information Partnership,...
A Carlsberg UK video has been banned by the UK’s advertising standards authority for linking alcohol with a building site, ‘an unsafe and unwise location in which to consume alcohol’.
Moderate drinking could reduce the risk of death for people with early stage Alzheimer’s disease, according to a study published in the British Medical Journal.
Although research into the ‘apéritif effect’ (where alcohol increases food consumption) is well-documented, a study has linked the brain, as well as the gut, to the phenomenon.
The UK's ad watchdog has cleared Heineken's ‘Open your city’ advert after the Youth Alcohol Advertising Council alleged it promoted excessive drinking.
spiritsEUROPE says the tragic deaths of 80+ people in Kenya who drank bootleg spirits reportedly poisoned with methanol show why the large-scale problem of illicit alcohol should be tackled.
