Alcohol

Pic:getty/viewapart

How to keep your brand and venue marketing ‘reopening safe’

By Dan Hooper, co-founder, YesMore alcohol marketing agency

As the UK prepares to ease restrictions, brands and venues face the challenge of finding a celebratory yet responsible and realistic tone in their marketing and communications. Dan Hooper, co-founder of YesMore marketing agency, gives his five top tips...

Pic:getty/evgenilahelukhina

Uber to acquire Drizly for $1.1bn

By Rachel Arthur

Uber Technologies will acquire US e-commerce alcohol marketplace Drizly for $1.1bn, which will see the service join the Uber Eats app as well as maintaining a separate Drizly platform.

Pic:getty/pavelkratirov

MGP Ingredients acquires Luxco

By Rachel Arthur

MGP Ingredients, a supplier of premium distilled spirits and specialty wheat proteins and starches, will acquire alcohol company Luxco.

Mezcal and tequila will continue to grow in popularity in 2021. Pic:getty/peteracker

US beverage alcohol: 5 trends to watch in 2021

By Rachel Arthur

2021 is likely to be a transition year for the US beverage alcohol category, predicts online retailer Drizly. Pandemic trends will persist amidst a slow return to pre-COVID life, while up-and-coming categories such as RTDs and mezcal will continue to...

Create, not copy: Five tips for good alcohol innovation. Pic:getty/ivan101

Embracing disruption: Five strategies alcohol brands are using to stay ahead

By Stephen Firth, Senior Partner, Vivaldi London

Brands which copy successful innovations will forever be playing catch up. Instead, they should understand why an innovation has succeeded and use those insights to carve out their own path, writes Stephen Firth, senior partner, Vivaldi London, in this...

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