Alcohol

Pic: getty/lightfieldstudios

The world’s most valuable beer brands

By Rachel Arthur

With heavyweights such as Budweiser, Corona and Michelob Ultra jostling for the top spot, who is crowned as the world’s most valuable beer brand?

Pic:getty/sarahmason

Gin ‘fingerprinting’ could help futureproof the category

By Rachel Arthur

A new technique that takes a chemical fingerprint of gin in seconds could hold 'huge potential' for the industry: allowing producers to create better and more consistent gins; enable regulators to detect fraudulent products; and even help create...

Uber Eats wants to bring all consumers over to its main app. Pic:getty/hispanolistic

Uber to shut down alcohol delivery app Drizly

By Rachel Arthur

Drizly – North America’s largest online marketplace and delivery app for alcohol – will be shut down in March this year: three years after Uber acquired the brand.

Pic:getty/champpix

From AI flavors to RTD alcohol: Coca-Cola talks innovation

By Rachel Arthur

Once a soda giant, Coca-Cola has evolved its portfolio into categories that would once have been unimaginable for company (take, for example, RTD alcohol or AI-generated flavors). So how does the company steer its innovation efforts towards success?

Age-gates do little to stop underage drinkers ordering online - so how else can underage sales be stopped? Pic: getty/farknot

How can e-commerce retailers prevent the underage sale of alcohol?

By Rachel Arthur

Sales of alcohol online are becoming increasingly important: but it’s extremely difficult for retailers and brands to know if they’re selling to underage drinkers. A new set of guidelines from the UK’s Retail of Alcohol Standards Group (RASG) sets out...

Pic:getty/nemkre

Ireland to ban TV alcohol ads before 9pm

By Rachel Arthur

Ireland will ban alcohol advertisements on TV before 9pm from 2025 in an effort to reduce children and young people’s exposure to alcohol products.

The RTD alcohol category is maturing - and evolving. Pic:getty/asbe

RTD alcohol category to hit $40bn by 2027

By Rachel Arthur

The RTD alcohol category is expected to grow by +12% in volume between 2022 and 2027, hitting $40bn by 2027 across 10 key markets, according to new data from IWSR Drinks Market Analysis. As the category matures, premiumization will be a key driver moving...

Pic:getty/5ph

Guest article

How brands can capitalize on rum's renaissance

By Graeme Offord, creative director (Sydney), Denomination

The rum industry is in the midst of a renaissance. But while these are exciting times for rum brands, many are missing out because they aren’t changing with the times, writes Graeme Offord, creative director (Sydney) of drinks design agency Denomination

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