Alcohol

Alcohol accounts for 4.7% of brick-and-mortar grocery sales in the US - and just 0.7% online. Diageo's Distill Ventures explains why.

Digital natives? ‘Drink brands are behind the times’

By Rachel Arthur

Mainstream culture has seen huge changes with the rise of social media, the internet, ecommerce and smartphones. Innovation and disruption has turned many industries upside down when it comes to retail and marketing, but to date the drinks industry has...

Does this image feature nostalgic cues - or bright colours that appeal to children?

Nostalgia may seem nice – but alcohol brands should use with care

By Rachel Arthur

An increasing number of brands are drawing on nostalgia as a marketing tool: but alcohol brands that try to appeal to an adult’s inner child must take care that they do not also inadvertently appeal to children today, warns the Portman Group.

The UK uses units to indicate the amount of alcohol per serve, but this is useless unless put in the context of government drinking guidelines, says the RSPH. Pic:iStock

Call for cigarette-style health warnings on alcohol

By Rachel Arthur

The Royal Society for Public Health (RSPH) is calling for the introduction of new labeling regulations – such as cigarette-style health warnings, drink drive warnings, and calorie content – on alcoholic drinks in the UK.

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