Alcohol

Unique flavors and alternate aging methods are a main focus area for craft distillers in specialized cocktails.  Pic: Getty/CabecaDeMarmore

BEVERAGE FORUM 2019

A ‘complex’ consumer base challenges US alcohol

By Beth Newhart

Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.

Why there's a resurgence in RTD alcohol

Guest article

Why there’s a retail resurgence in RTDs

By Jen Draper, marketing director, Global Brands

Sales of alcohol-based ready-to-drink (RTD) formats are on the rise. Jen Draper, marketing director at independent drinks company Global Brands, outlines three key reasons why retailers are experiencing strong demand for RTDs.

94% of US adults support alcohol-content labeling on alcoholic beverages. Pic: ©GettyImages/Bill Oxford

Consumer groups criticize TTB modern alcohol labels

By Beth Newhart

The Center for Science in the Public Interest (CSPI), Consumer Federation of America (CFA), and National Consumers League (NCL) say that alcohol labeling changes proposed by the Alcohol and Tobacco Tax and Trade Bureau (TBB) 'fall dramatically short...

How does recreational marijuana affect alcohol sales?

Legalized marijuana has ‘no impact’ on alcohol sales: study

By Rachel Arthur

Spirits, beer and wine sales have not been affected by legalized recreational marijuana sales in the three US states where marijuana sales are most established, according to industry associations. The key takeaway? ‘It’s time to stop treating cannabis...

Flying Embers expands hard kombucha line

By Beth Newhart

Kombucha continues to grow in popularity, capitalizing on trends like fermentation and functional ingredients. It’s also branching out beyond the tea market and into alcohol with hard, beer-alternative options like Flying Embers.

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