Alcohol

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Binge drinking falls globally

By Rachel Arthur

Binge drinking has fallen by 18% or more across the Americas, Europe and Africa, according to figures from the International Alliance for Responsible Drinking.

Pic: Getty/NikiLitov

Gen X holds more potential in alcohol than millennials

By Beth Newhart

Most food and beverage categories direct their marketing strategy toward millennials and the upcoming Gen Z generations, largely disregarding everyone older than 40. Experts say it’s the wrong move.

Pic:getty/markwagonerproductions

Guest article

Changes to alcohol duty are down to government

By Steve Perez, founder and chairman, Global Brands

A new report from the Social Market Foundation for reforming alcohol duty in the UK is welcome. However, Brexit won’t create a realistic opportunity for changing alcohol taxes to encourage more responsible drinking. This requires a change in Government...

Gen Z wants to consume and share beverages online that are in line with their own personal brand. Pic: Getty/Astarot

How does Gen Z respond to seasonal alcohol favorites?

By Beth Newhart

Gen Z-ers of drinking age are more traditional than they are given credit for, showing strong interest in IPA craft beers and wine moving into the autumn season, despite the noise and popularity of flavored malt beverages (FMBs) and CBD products.

Villa One is made with artesian well water and sustainably sourced, 100% blue weber agave. Pics: Villa One

Nick Jonas launches tequila with Stoli Group

By Beth Newhart

In collaboration with the makers of Stoli Vodka, Nick Jonas and John Varvatos have created a new US tequila brand. Villa One premieres in September with three varieties.

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