Alcohol

Pic:getty/viewapart

How to keep your brand and venue marketing ‘reopening safe’

By Dan Hooper, co-founder, YesMore alcohol marketing agency

As the UK prepares to ease restrictions, brands and venues face the challenge of finding a celebratory yet responsible and realistic tone in their marketing and communications. Dan Hooper, co-founder of YesMore marketing agency, gives his five top tips...

Pic:getty/evgenilahelukhina

Uber to acquire Drizly for $1.1bn

By Rachel Arthur

Uber Technologies will acquire US e-commerce alcohol marketplace Drizly for $1.1bn, which will see the service join the Uber Eats app as well as maintaining a separate Drizly platform.

Pic:getty/pavelkratirov

MGP Ingredients acquires Luxco

By Rachel Arthur

MGP Ingredients, a supplier of premium distilled spirits and specialty wheat proteins and starches, will acquire alcohol company Luxco.

Mezcal and tequila will continue to grow in popularity in 2021. Pic:getty/peteracker

US beverage alcohol: 5 trends to watch in 2021

By Rachel Arthur

2021 is likely to be a transition year for the US beverage alcohol category, predicts online retailer Drizly. Pandemic trends will persist amidst a slow return to pre-COVID life, while up-and-coming categories such as RTDs and mezcal will continue to...

Create, not copy: Five tips for good alcohol innovation. Pic:getty/ivan101

Embracing disruption: Five strategies alcohol brands are using to stay ahead

By Stephen Firth, Senior Partner, Vivaldi London

Brands which copy successful innovations will forever be playing catch up. Instead, they should understand why an innovation has succeeded and use those insights to carve out their own path, writes Stephen Firth, senior partner, Vivaldi London, in this...

From social media to ecommerce: how to refocus your brand. Pic:getty/etiammos

How to refocus your beverage marketing plans: 8 top tips

By Tom Harvey, co-founder, YesMore Beverage Marketing Agency

How do you keep people interested in your beverage brand during the coronavirus crisis - and how can you ensure you're ready to hit the ground running when restrictions are lifted? Tom Harvey, co-founder of YesMore Beverage Marketing Agency, shares...

“Hoping millennials will adopt boomer values as they age just isn’t a sensible business strategy.

Can wineries leverage plant-based messaging to attract young drinkers?

By Beth Newhart

An oversupply of wine in the US has producers rethinking their branding and marketing strategies to reach millennials and Gen Z drinkers. The Silicon Valley Bank’s Wine Division (SVB) advises wineries to tap into the ‘better-for-you’ trend and health-forward...

Action on Sugar surveyed pre-mixed / packaged G&Ts in retail. Pic:getty/numoalmeida

Gin & sugar? High levels of hidden sugar in pre-mixed alcohol drinks

By Rachel Arthur

Popular RTD cocktails and pre-mixed spirits contain ‘unnecessarily high and hidden sugar and calories’, according to UK campaign group Action on Sugar. It says such drinks should reformulate in line with the parameters set out by the sugar tax - or else...

“We’re doing so much more in DC than we were four years ago. We’re speaking up for common sense labeling regulations, lobbying for legislation to lower excise taxes.

Cider association rebrands and highlights dry offerings

By Beth Newhart

The United States Association of Cider Makers (USACM) was officially renamed to the American Cider Association (ACA) on December 31. It called 2019 ‘a year of resilience’ for cider in the face of flavored malt beverage (FMB) popularity.

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