Alcohol

From social media to ecommerce: how to refocus your brand. Pic:getty/etiammos

How to refocus your beverage marketing plans: 8 top tips

By Tom Harvey, co-founder, YesMore Beverage Marketing Agency

How do you keep people interested in your beverage brand during the coronavirus crisis - and how can you ensure you're ready to hit the ground running when restrictions are lifted? Tom Harvey, co-founder of YesMore Beverage Marketing Agency, shares...

“Hoping millennials will adopt boomer values as they age just isn’t a sensible business strategy.

Can wineries leverage plant-based messaging to attract young drinkers?

By Beth Newhart

An oversupply of wine in the US has producers rethinking their branding and marketing strategies to reach millennials and Gen Z drinkers. The Silicon Valley Bank’s Wine Division (SVB) advises wineries to tap into the ‘better-for-you’ trend and health-forward...

Action on Sugar surveyed pre-mixed / packaged G&Ts in retail. Pic:getty/numoalmeida

Gin & sugar? High levels of hidden sugar in pre-mixed alcohol drinks

By Rachel Arthur

Popular RTD cocktails and pre-mixed spirits contain ‘unnecessarily high and hidden sugar and calories’, according to UK campaign group Action on Sugar. It says such drinks should reformulate in line with the parameters set out by the sugar tax - or else...

“We’re doing so much more in DC than we were four years ago. We’re speaking up for common sense labeling regulations, lobbying for legislation to lower excise taxes.

Cider association rebrands and highlights dry offerings

By Beth Newhart

The United States Association of Cider Makers (USACM) was officially renamed to the American Cider Association (ACA) on December 31. It called 2019 ‘a year of resilience’ for cider in the face of flavored malt beverage (FMB) popularity.

Consumer appetite for hard seltzer is based on occasion and flavored refreshment, which has given the category year-round success. Pic: Getty/hiro-y

No end in sight for US hard seltzer domination

By Beth Newhart

US hard seltzer consumption is set to triple by 2023. But will consumers be able to support the stream of new launches? And can other global markets mimic the success of seltzer in the US?

Alcohol consumption has risen among women in Korea. Pic:getty/klee

Korea readies to ban starlets from alcohol advertising

By Richard Whitehead

This January, the Korean new year might not only have lost the skimpy calendars manufacturers have become famous for, it might even see the end of alcohol advertising that is traditionally crammed with K-pop starlets.

Pic:iStock

Binge drinking falls globally

By Rachel Arthur

Binge drinking has fallen by 18% or more across the Americas, Europe and Africa, according to figures from the International Alliance for Responsible Drinking.

Pic: Getty/NikiLitov

Gen X holds more potential in alcohol than millennials

By Beth Newhart

Most food and beverage categories direct their marketing strategy toward millennials and the upcoming Gen Z generations, largely disregarding everyone older than 40. Experts say it’s the wrong move.

Pic:getty/markwagonerproductions

Guest article

Changes to alcohol duty are down to government

By Steve Perez, founder and chairman, Global Brands

A new report from the Social Market Foundation for reforming alcohol duty in the UK is welcome. However, Brexit won’t create a realistic opportunity for changing alcohol taxes to encourage more responsible drinking. This requires a change in Government...

Gen Z wants to consume and share beverages online that are in line with their own personal brand. Pic: Getty/Astarot

How does Gen Z respond to seasonal alcohol favorites?

By Beth Newhart

Gen Z-ers of drinking age are more traditional than they are given credit for, showing strong interest in IPA craft beers and wine moving into the autumn season, despite the noise and popularity of flavored malt beverages (FMBs) and CBD products.

Villa One is made with artesian well water and sustainably sourced, 100% blue weber agave. Pics: Villa One

Nick Jonas launches tequila with Stoli Group

By Beth Newhart

In collaboration with the makers of Stoli Vodka, Nick Jonas and John Varvatos have created a new US tequila brand. Villa One premieres in September with three varieties.