In this episode of Rabobank's Liquid Assets Podcast - which you can listen to below - Chicago-based startup Provi discusses ways in which e-commerce could shake up system, while Rabobank analysts take a wider look at alcohol distribution in the US marketplace.
Open e-commerce platforms like Amazon have reshaped the consumer shopping experience, but the concept of an open marketplace like Provi is new in the $160bn world of beverage alcohol distribution. Provi lets users search through thousands of distributor portfolios to discover new products in their marketplace of over 500,000 products.
Provi VP Nathan Mansperger and Founder & CEO Taylor Katzmann help Rabobank analysts explore how the broader shift towards digitization could impact marketing, data, and day-to-day operations in the three-tier system.
About this podcast: Rabobank's Liquid Assets Podcast dives into the beverage industry to discuss innovation, trends and strategy in everything from coffee and alcohol to soft drinks and cannabis.
Stephen Rannekleiv, Global Strategist for Beverages at Rabobank, hosts the Liquid Assets Podcast alongside his colleagues, Senior Analyst Jim Watson and Analyst Bourcard Nesin.
Widely viewed as authorities on the industry, their work has been cited in the Wall Street Journal, Financial Times, The Economist and, of course, Beverage Daily.
You can find their written research and learn more about Rabobank at research.rabobank.com