Ab Inbev

Pic:getty/siraanamwong

AB InBev: Three 2020 innovations that address today’s mega-trends

By Rachel Arthur

What does successful innovation look like in a year defined by a global pandemic? From big seltzer bet Bud Light Hard Seltzer in the US, to a new beer from a company-government-farmer collaboration in Ecuador, AB InBev CEO Carlos Brito highlights three...

The closure of the on-premise channel has been a hit for many businesses. Pic:getty/maxvis

AB InBev global volumes hit by coronavirus

By Rachel Arthur

The world’s largest brewer saw global volumes decline by 32% in April as a result of the closure of the on-premise channel in most markets. But it says it is already learning from its operations in China and South Korea as to how to move forward through...

Hard seltzer products made up 20% of all online beer sales through Drizly on Super Bowl Sunday. Pic: Getty/Davizro

Beer and seltzer dominate ads and consumption for Super Bowl LIV

By Beth Newhart

Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.

The Budweiser Solar Farm will produce the equivalent of power for 670,000 homes. Pic:getty/edufoto

AB InBev to brew beer with renewable electricity in Europe

By Rachel Arthur

AB InBev has signed a deal with global renewable energy developer, BayWa r.e., to purchase 100% renewable electricity for its European brewing operations. It is the largest Pan-European corporate solar power deal ever made: covering AB InBev’s 14 breweries...

Pic:getty/vitaliypestov

AB InBev relies on premium categories to realise Far East ambitions

By Richard Whitehead

Ask AB InBev chief executive Carlos Alves de Brito what was the best thing his company did to boost the world’s biggest alcohol group’s beer dominance, and he will probably tell you that it was to invest in the premium side of the market.

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