Ab Inbev

Can kombucha carve a place in the alcohol category? Yes, says AB InBev's Kombrewcha

Kombrewcha: ‘Consider us your not-so-guilty-pleasure’

Can kombucha carve out a place in the alcoholic beverage category?

By Rachel Arthur

Kombucha has catapulted onto the beverage scene, with the fermented tea appealing to consumers looking for healthier alternatives to sugary soft drinks. But Kombrewcha - AB InBev’s kombucha brand - believes kombucha can also carve out a place in today’s...

“In every aspect of their lives, people are demanding more and more transparency.

Bud Light premieres on-pack nutrition facts

By Beth Newhart

AB InBev announces that Bud Light will be the first US beer to feature large-format serving facts and an ingredients label on case packaging, in an effort to meet the level of transparency that consumers demand.

MillerCoors will soon launch Saint Archer Gold, a craft light lager from San Diego-based brewer Saint Archer. Pic: ©GettyImages/agrobacter

US mass beers threatened by craft lagers

By Beth Newhart

Traditional mass US beers face a new challenge from a growing category of craft, premium and light lagers: brands like Michelob Ultra and Corona lead the pack of alternative light lagers and pilsners that have swung back into favor among US consumers.

 Pic: ©GettyImages/dmbaker

AB InBev: Barley is the ‘initial touchpoint’ for sustainability

By Beth Newhart

Barley is not only the starting point for quality beer: it’s also the initial touchpoint for improved sustainability efforts, says AB InBev. As the brewer celebrates 50 years of partnership with barley growers in Idaho Falls in the US, it’s now looking...

Natural ingredients for beer: hops and grains. Pic: Getty/alexraths

The Brewers of Europe Forum

AB InBev CEO: ‘Beer needs to play the natural card more’

By Rachel Arthur

Beer is all about natural ingredients: and that’s something the industry needs to emphasize in order to appeal to today’s consumers, says AB InBev CEO Carlos Brito. And beer also needs to learn from wine and highlight its connections to agriculture and...

AB InBev: Flavored beer can grab share from other beverage categories

AB InBev: Flavored beer can grab share from other beverage categories

By Rachel Arthur

Mature beer markets face a number of challenges: competition from other alcoholic beverages, declining alcohol consumption, and the reduced importance of traditional beer drinking occasions. But AB InBev believes its evolving portfolio - including flavored...

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