Soft Drinks & Water

Can kombucha carve a place in the alcohol category? Yes, says AB InBev's Kombrewcha

Kombrewcha: ‘Consider us your not-so-guilty-pleasure’

Can kombucha carve out a place in the alcoholic beverage category?

By Rachel Arthur

Kombucha has catapulted onto the beverage scene, with the fermented tea appealing to consumers looking for healthier alternatives to sugary soft drinks. But Kombrewcha - AB InBev’s kombucha brand - believes kombucha can also carve out a place in today’s...

Liquid Death water in a can. Photo: Liquid Death.

Liquid Death to ‘obliterate bottled water marketing clichés’

By Jenny Eagle

Four entrepreneurs have launched Liquid Death to ‘completely obliterate bottled water marketing clichés by taking the world’s healthiest beverage and making it just as funny as unhealthy brands across the energy drinks, soda, and beer sector’.

 An uptick in ‘health and wellness’ launches usually coincides with the new year and resolution season. Pic: ©GettyImages/Rimma_Bondarenko

Wellness world: Six new functional drinks for 2019

By Beth Newhart

Capitalizing on the popularity of the ‘new year, new me’ mentality that comes around each January, these six beverage launches feature functional ingredients, adhere to specific diets and set out to be a fresh, healthy addition to 2019.

Young people are proving that they want to buy local and small, which is turning out to be one of the greatest opportunities in the specialty market.

Shopping small: 79% of Gen Z buys specialty foods

By Beth Newhart

Both younger generations - millennials and gen Z - are more interested in supporting local, small businesses than their gex X and baby boomer predecessors. The independent, specialty food and beverage market in the US is now worth $140bn and growing three...

Today’s consumers are expecting function, taste, affordability and convenience all rolled into one beverage. Pic: ©GettyImages/baibaz

Superfoods take center stage in specialty beverages

By Beth Newhart

Functional beverage launches were common in 2018, and their popularity is only expected to grow in 2019. At the Winter Fancy Food Show (WWFS) in San Francisco, small-scale brands showcased new drinks packed with functional ingredients like rose extract,...

Bottled water should be available everywhere, says 93% of Americans

By Beth Newhart

A new study from the International Bottled Water Association (IBWA) says that 93% of Americans want bottled water available everywhere drinks are sold, and prefer it over all other beverages, furthering its rise to the no. 1 soft drink in the world.

Health and wellness trends mean consumers are moving away from high calorie, sugary drinks, both alcoholic and non-alcoholic.

Alcohol-free Heineken 0.0 lands in the US

By Beth Newhart

After initially launching in early 2017, Heineken’s first non-alcoholic beer has expanded to more than 30 global markets and is now officially coming to the US. Though not as popular a trend as it is in Europe, the low-ABV and no-alcohol US beer and wine...

UK beverage trends for 2019: Fermentation, water plus, exotic ingredients and more

Five beverage trends for 2019

By Rachel Arthur

Sustainability, veganism and health are three macro trends that will continue to shape the beverage market in 2019, says UK flavour and fragrance company Treatt. From fermentation to exotic flavours, it outlines five areas to watch in the coming year....

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